Your call to action buttons are a vitally important part of your website. A great CTA button can direct users, get them to take a desired action, improve conversion rates, and ultimately improve your lead generation. Let your users take action when they are happy with the information they read and utilizing CTAs will allow you to achieve that. However, it's important to think strategically and creatively to ensure your CTA is successfully achieving the objective.
Yes! I want my marketing tactics to be less effective! said no marketer ever. There are a lot of trends emerging in the digital marketing world for 2014, and if you don't roll with the times, you'll find your company's marketing campaigns less effective. Who wants that!