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One of the biggest changes to Google's search system in years has arrived, BERT. BERT stands for Bidirectional Encoder Representations from Transformers. In plain English, this means that BERT is a neural network-based technique for natural language processing pre-training. Still confused? Put as simply as possible, BERT will help Google's search engine understand language a bit more like we humans do. With this new algorithm update, Google will be able to better comprehend the nuances and context of words used in searches and therefore produce more relevant results.

There are several different KPI's to keep an eye on when it comes to SEO. These indicators can help you keep track of the effectiveness of your marketing campaign so that you can make adjustments in any areas that are performing below expectations. There is a long list of KPI's that you should pay attention to when marketing, but here are our top picks for some of the most important key performance indicators to watch for SEO.

All digital businesses know that SEO is essential to attract customers online, but beyond that basic understanding there are abundant myths about search engine optimization. The biggest underlying myth is that earning a high-ranking comes from finding the best arcane code to spam the system, which completely misunderstands the practice.

Even in Connecticut, there are dozens of agencies offering SEO services, so it can be a difficult task to find the right company to handle your website's SEO strategy. This post highlights a few warning signs that indicate you're working with an unreputable SEO company.

Search engine optimization is vital to the success of your online business and by strategically utilizing different SEO components, you'll be able to generate more traffic. But how do you attract the people that are later in the buying cycle and are ready to purchase? This is where long tail keywords come in handy.  This SEO method can be challenging to understand and use effectively but is useful to amplify your website. This article defines long tail keywords and describes the most effective ways to use them. 

An online business requires search engine optimization to generate more leads and increase sales. However, there are several components needed to thoroughly optimize your website and some of these components are often overlooked or misunderstood. Title tags are one of those elements that are important for high search engine rankings but are often not used to their full potential. Before we take a look at the infographic below that describes the best way to use title tags, it's important you know what they are. Title tags define the title of a document and is displayed in the top bar of internet browsers. This is important so search engines such as Google can understand each page individually and know what the main keywords will be throughout the content. Now that you have a brief definition, take a look at the infographic, created by mysiteauditor,  to better understand how to enhance your title tag optimization.