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What is the BERT Google Algorithm Update?

Posted by Dean Ravenola on Sat, Dec 07, 2019 @ 11:11 AM

One of the biggest changes to Google's search system in years has arrived, BERT. BERT stands for Bidirectional Encoder Representations from Transformers. In plain English, this means that BERT is a neural network-based technique for natural language processing pre-training. Still confused? Put as simply as possible, BERT will help Google's search engine understand language a bit more like we humans do. With this new algorithm update, Google will be able to better comprehend the nuances and context of words used in searches and therefore produce more relevant results.

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Topics: SEO, SEO Tips, long tail seo, SEO strategy, seo performance, Google Algorithm, Future of SEO, Google updates, Google, SEO Company, SEO Marketing, Changes to Google, SEO Trends

The Most Important Key Marketing Indicators for SEO

Posted by Dean Ravenola on Fri, Sep 27, 2019 @ 09:21 AM

There are several different KPI's to keep an eye on when it comes to SEO. These indicators can help you keep track of the effectiveness of your marketing campaign so that you can make adjustments in any areas that are performing below expectations. There is a long list of KPI's that you should pay attention to when marketing, but here are our top picks for some of the most important key performance indicators to watch for SEO.

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Topics: SEO, SEO Tips, SEO strategy, seo performance, SEO Company, SEO Marketing, SEO Basics, SEO Trends, User Interaction and SEO, SEO in 2019

What are the Most Common Myths About SEO?

Posted by Chris McDermott on Thu, Nov 09, 2017 @ 11:00 AM

All digital businesses know that SEO is essential to attract customers online, but beyond that basic understanding there are abundant myths about search engine optimization. The biggest underlying myth is that earning a high-ranking comes from finding the best arcane code to spam the system, which completely misunderstands the practice.

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Topics: SEO, SEO Company, SEO Mistakes

6 Signs You're Dealing With A Dishonest SEO Company

Posted by Jeffrey Cohen on Thu, Sep 15, 2016 @ 01:03 PM

Even in Connecticut, there are dozens of agencies offering SEO services, so it can be a difficult task to find the right company to handle your website's SEO strategy. This post highlights a few warning signs that indicate you're working with an unreputable SEO company.

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Topics: SEO, SEO strategy, SEO Company

What Are Long Tail Keywords And How Do I Use Them?

Posted by Kelsey Ringuette on Mon, Jun 13, 2016 @ 11:30 AM

Search engine optimization is vital to the success of your online business and by strategically utilizing different SEO components, you'll be able to generate more traffic. But how do you attract the people that are later in the buying cycle and are ready to purchase? This is where long tail keywords come in handy.  This SEO method can be challenging to understand and use effectively but is useful to amplify your website. This article defines long tail keywords and describes the most effective ways to use them. 

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Topics: long tail seo, SEO Company

How To Use Title Tags To Enhance Your Website's SEO Strategy

Posted by Kelsey Ringuette on Fri, Apr 08, 2016 @ 02:57 PM

An online business requires search engine optimization to generate more leads and increase sales. However, there are several components needed to thoroughly optimize your website and some of these components are often overlooked or misunderstood. Title tags are one of those elements that are important for high search engine rankings but are often not used to their full potential. Before we take a look at the infographic below that describes the best way to use title tags, it's important you know what they are. Title tags define the title of a document and is displayed in the top bar of internet browsers. This is important so search engines such as Google can understand each page individually and know what the main keywords will be throughout the content. Now that you have a brief definition, take a look at the infographic, created by mysiteauditor,  to better understand how to enhance your title tag optimization. 

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Topics: SEO Tips, SEO Company

5 Common Questions about SEO Marketing

Posted by Brandon Choquette on Wed, Mar 19, 2014 @ 11:09 AM

Five Common Questions about SEO

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Topics: SEO, SEO Company, SEO Marketing

How Does Hummingbird Affect my Website's SEO?

Posted by Jeffrey Cohen on Wed, Oct 02, 2013 @ 01:03 PM

Unlike Penguin and Panda, Google's latest update, Hummingbird, is an entire overhaul of the algorithm. Less than a couple of weeks old, it's already turning some Search Engine Optimization experts on their heads.

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Topics: SEO, SEO Firm, SEO Tips, Search Engine Optimization, Google Algorithm, SEO Terminology, Hummingbird, Google, SEO Company, Search Engine Marketing, SEO Consultant

Cheat Sheet for SEO Terminology

Posted by Kristina Chester on Wed, Sep 25, 2013 @ 11:10 AM
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Topics: SEO, SEO Firm, SEO Tips, Search Engine Optimization, SEO Terminology, SEO Company, Search Engine Marketing, SEO Consultant

What Do I Need to Know About SEO Companies?

Posted by Jeffrey Cohen on Wed, Aug 21, 2013 @ 08:49 AM

Have you been dealing with SEO for quite some time, only to discover that your site is still not ranking well? Does trying to optimize your website consume all of your time making other tasks pile up? It may be time for you to consider hiring a SEO company to do the work for you.

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Topics: SEO, SEO Firm, SEO Tips, Search Engine Optimization, Web Marketing, SEO Company, Search Engine Marketing, SEO Consultant

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