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How To Make Your Call To Action Buttons More Effective

Posted by Kelsey Ringuette on Thu, Jan 07, 2016 @ 03:55 PM

Your call to action buttons are a vitally important part of your website.  A great CTA button can direct users, get them to take a desired action, improve conversion rates, and ultimately improve your lead generation. Let your users take action when they are happy with the information they read and utilizing CTAs will allow you to achieve that. However, it's important to think strategically and creatively to ensure your CTA is successfully achieving the objective.

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Topics: mobile device, how to improve your online marketing

How Will Google’s Mobile Update Affect My Website?

Posted by Jeffrey Cohen on Fri, Apr 03, 2015 @ 02:13 PM

Google wants mobile users to have easy access to websites that have been mobile optimized. We don’t blame them: mobile search has increased dramatically in recent years, so it is important to prioritize sites that are mobile friendly. According to Google, the changes will "affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices." (Source) Luckily, Google has given site owners a warning about this change, so you still have time to prepare. In this blog post, we will discuss Google's mobile updates, and what to expect if you are a website owner.

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Topics: SEO, mobile website, responsive web design, responsive website, mobile device, Google's mobile update, Google Algorithm, Google

5 Mobile Website Design Mistakes to Avoid At All Costs

Posted by Jeffrey Cohen on Wed, Jul 30, 2014 @ 04:09 PM

As a marketer, mobile websites are a very useful place for you to connect with your audience. However, with great power comes a great deal of responsibility. Since mobile is such a personal medium, it is the easiest place for marketers to make massive mistakes that will turn off a customer forever. Image Works is here to help you avoid making those mistakes. Here’s what you should be looking out for and what you can learn from those who have come before you:

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Topics: mobile website, responsive web design, mobile device, mobile website optimization, Inbound Marketing

Why Should I Have a Responsive Website?

Posted by Kristina Chester on Wed, Jan 08, 2014 @ 04:05 PM

Having a responsive website is more important than ever, simply because we live in a world of technology and mobile devices. At this point, i'm fairly positive that almost everyone browses the internet AT LEAST once a day from a mobile device.

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Topics: responsive web design, web design, responsive website, mobile device, responsive design

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