--- title: CT Inbound Marketing Blog | ImageWorks, LLC | Google Ads description: Google Ads | This blog offers a multitude of posts concerning ct web design and inbound marketing. --- 860.454.0582 [![IW2017](https://blog.imageworksllc.com/hubfs/ImageWorks_April2018/Image/logo.png) ](http://imageworksllc.com/) # ImageWorksBlog ## [Google Ads Average Position is Going Away. Are you Ready?](https://blog.imageworksllc.com/blog/google-ads-average-position-is-going-away.-are-you-ready) Posted by [Matt Trant](https://blog.imageworksllc.com/blog/author/matt-trant) on Thu, Sep 26, 2019 @ 12:26 PM - [Tweet](https://twitter.com/share) [![avgPosition_columnSelection](https://blog.imageworksllc.com/hubfs/avgPosition_columnSelection.png) ](https://blog.imageworksllc.com/blog/google-ads-average-position-is-going-away.-are-you-ready) Starting October 1st 2019, Google will **no longer** be offering average position as a metric in Google Ads. [Read More](https://blog.imageworksllc.com/blog/google-ads-average-position-is-going-away.-are-you-ready) 0 Comments [Click here to read/write comments](https://blog.imageworksllc.com/blog/google-ads-average-position-is-going-away.-are-you-ready#comments-listing) Topics: [Paid Search](https://blog.imageworksllc.com/blog/topic/paid-search), [Changes to Google](https://blog.imageworksllc.com/blog/topic/changes-to-google), [Google Ads](https://blog.imageworksllc.com/blog/topic/google-ads) ## [What Can Paid Search Do for My Business?](https://blog.imageworksllc.com/blog/what-can-paid-search-do-for-my-business) Posted by [Catherine Hatch](https://blog.imageworksllc.com/blog/author/catherine-hatch) on Tue, Mar 05, 2019 @ 10:05 AM - [Tweet](https://twitter.com/share) [![paid search](https://blog.imageworksllc.com/hubfs/Depositphotos_137780284_l-2015-min.jpg) ](https://blog.imageworksllc.com/blog/what-can-paid-search-do-for-my-business) Paid search is a specific kind of advertising that businesses can use to appear on Google. Businesses bid on keywords and agree to pay a certain price for clicks. Once the ad is established, your business does not have to pay for the time or presence of the ad, but instead your business pays Google a specified amount every time a visitor clicks your ad. Paid search yields very strong results for businesses and allows businesses only to spend money when their ad is a success. Are you considering paid search ads for your business? We’ve broken down the top ways that paid search can help your business. [Read More](https://blog.imageworksllc.com/blog/what-can-paid-search-do-for-my-business) 0 Comments [Click here to read/write comments](https://blog.imageworksllc.com/blog/what-can-paid-search-do-for-my-business#comments-listing) Topics: [Paid Search](https://blog.imageworksllc.com/blog/topic/paid-search), [Paid Search Management](https://blog.imageworksllc.com/blog/topic/paid-search-management), [Google Ads](https://blog.imageworksllc.com/blog/topic/google-ads) ## [6 Reasons to Consider Paid Search](https://blog.imageworksllc.com/blog/6-reasons-to-consider-paid-search) Posted by [Catherine Hatch](https://blog.imageworksllc.com/blog/author/catherine-hatch) on Tue, Jan 08, 2019 @ 09:45 AM - [Tweet](https://twitter.com/share) [![paid search](https://blog.imageworksllc.com/hubfs/Depositphotos_140367182_l-2015-min.jpg) ](https://blog.imageworksllc.com/blog/6-reasons-to-consider-paid-search) In the online world, businesses are constantly fighting for visibility. Most businesses want to find a way to reach their customers on the Internet and to stand out from other businesses fighting for their attention. To reach potential customers on Google, the most popular search engine across the web, many businesses use paid search, or pay per click (PPC) ads. For these ads, businesses bid on specific keywords, and when a user types in that keyword, the ad will immediately appear at the top of the search results before the organic results. Paid search ads grant businesses automatic visibility for target keywords. Here are some of the top reasons why businesses use paid search as part of their marketing strategy. [Read More](https://blog.imageworksllc.com/blog/6-reasons-to-consider-paid-search) 0 Comments [Click here to read/write comments](https://blog.imageworksllc.com/blog/6-reasons-to-consider-paid-search#comments-listing) Topics: [Paid Search](https://blog.imageworksllc.com/blog/topic/paid-search), [Google Ads](https://blog.imageworksllc.com/blog/topic/google-ads) ## [How to Write Better Ad Copy for Paid Search](https://blog.imageworksllc.com/blog/how-to-write-better-ad-copy-for-paid-search) Posted by [Catherine Hatch](https://blog.imageworksllc.com/blog/author/catherine-hatch) on Thu, Sep 20, 2018 @ 10:30 AM - [Tweet](https://twitter.com/share) [![pay per click ad](https://blog.imageworksllc.com/hubfs/Depositphotos_44674147_l-2015-min.jpg) ](https://blog.imageworksllc.com/blog/how-to-write-better-ad-copy-for-paid-search) When creating a Google Ad, you’ll need to research demographics and personas and carefully choose the right keywords for your business and target audience. Then, you’ll need to match appropriate landing pages to your campaign. However, once this research and preparation period is finished, you’ll need to actually write your ad. 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