Blogging is an important part of your digital marketing strategy. Writing good content is important, but if your headline is weak, then no one will read it! A strong headline will help draw in potential readers and improve your click through rates. Here are some tips to improve your blog headlines.
1. Start With a Working Title
One of the most important things to remember is not to stress about crafting a catchy title on the first try. Start with a title that’s general and encompasses what your post is about. After you have a working title you can brainstorm with coworkers and create a catchy title that grabs readers’ attention and still explains the post accurately.