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Email marketing is a trend that is becoming more and more popular now that everyone and their mothers have smart phones. If you are a company that uses email marketing, it is important that you know how to captivate your audience, as most people can receive up to 100+ emails a day!

It is essential to have an effective inbound marketing strategy. The main problem for many companies is that thye aren't sure what they should be focusing on. Although it may seem like a petty thing to do, it never hurts to create a handy "to-do" list. After all, if it is good enough for your groceries, it's good enough for your business! If these four things have not been added to your inbound marketing to-do list, you're missing out on some great opportunities.

You may be asking yourself if it’s worth investing in a web developer. Has your business reached a point where a basic website will no longer suffice? Has business plateaued—or reduced—and are you wondering if better-utilizing the Internet may boost sales again?

You may be asking yourself if it’s worth investing in a web developer. Has your business reached a point where a basic website will no longer suffice? Has business plateaued—or reduced—and are you wondering if better-utilizing the Internet may boost sales again? Following are six common functions and projects of web developers that may help you determine if it’s time to pass your online operations over to an expert.

Yes! I want my marketing tactics to be less effective! said no marketer ever. There are a lot of trends emerging in the digital marketing world for 2014, and if you don't roll with the times, you'll find your company's marketing campaigns less effective. Who wants that!