2020 is here, and over the past year, SEO has changed drastically. While the fundamentals of getting websites to rank higher haven't changed, the strategies involved are constantly evolving. Recently, three different types of search have been trending upwards, and are predicted to play a major part in attaining SEO success in the new year. Here are the top SEO trends you need to know about in 2020:
One of the biggest changes to Google's search system in years has arrived, BERT. BERT stands for Bidirectional Encoder Representations from Transformers. In plain English, this means that BERT is a neural network-based technique for natural language processing pre-training. Still confused? Put as simply as possible, BERT will help Google's search engine understand language a bit more like we humans do. With this new algorithm update, Google will be able to better comprehend the nuances and context of words used in searches and therefore produce more relevant results.
As Google and other search engines change their ranking algorithms, SEO strategies have to change with them. For this reason, SEO is constantly adjusting and evolving. Many of the strategies that were tried and true SEO tactics in the past no longer have any impact on search rankings. Here are some of the top SEO trends that are important to keep an eye on in the coming year.
For many, a few years go, SEO meant two things, keywords and inbound links. Keywords used and placed properly gave your search chances a boost in being found, and inbound links from other sites enhanced your site’s authority on the search topic. Recently, the destruction of search engine rank into those two main components made SEO more approachable to marketers of all company sizes. Google has made changes targeted at countering black-hat SEO, changing its algorithm that has taken on a different nature and seems to indicate a more significant shift in search as a whole. While keywords and inbound links will always be important, it seems that they won’t stand alone as primary factors in your website’s search rank. Below we describe a few early signs of how you can expect SEO to evolve in the coming years.