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Twitter is an important social media platform that you will want to spend time on if you plan to run a successful business. If you publish engaging content on Twitter, you have the potential to engage with hundreds to thousands of prospective customers. However, you need to post engaging content if you hope for prospects to end up sharing and retweeting your posts with their own followers. If you aren't engaging with other Twitter users on a regular basis, it's likely you won't be successful on social media regardless of what you are posting. Does your business need assistance with building and establishing ironclad connections with your target audience?

Many people enjoy twitter because it moves at a much faster pace when compared to Facebook. The site is a constant stream of information and advertising that, if taken advantage of, can help to propel your business to the next level. Many of you probably joined Twitter to market a business. While marketing may be your primary focus, Twitter also emphasizes an element of personal branding you shouldn't neglect have you optimized both your personal and business Twitter presence to enable people to learn more about you and your business? If you haven't, keep reading. Let's look at a few of the methods to increase your Twitter presence.

Since its creation in 2006, Twitter has become one of the strongest and most powerful platforms that companies have at their disposal. As inbound marketers, you know how to use Twitter to push out content, drive traffic and create user engagement. And now Twitter is bringing out the big guns by making the site even more useful.

Since it’s official launch in 2006, Twitter has attracted over 200 million active users and is one of the most popular social networks on the Internet. Chances are you’re one of those users and you probably think you’ve got Twitter all figured out.