One of the biggest changes to Google's search system in years has arrived, BERT. BERT stands for Bidirectional Encoder Representations from Transformers. In plain English, this means that BERT is a neural network-based technique for natural language processing pre-training. Still confused? Put as simply as possible, BERT will help Google's search engine understand language a bit more like we humans do. With this new algorithm update, Google will be able to better comprehend the nuances and context of words used in searches and therefore produce more relevant results.
Google's search algorithm has been updated countless times. With each update, Google gets a little bit smarter and is better able to understand both the content in its rankings and the content of the searches users type in. Each year, Google becomes easier to use and better at delivering the best search results for its users' queries. GreenGeeks has compiled a year-by-year breakdown of the most significant Google algorithm breakdowns. Check it out below to see how Google has evolved over the years.
Your website’s ranking for different search terms and keywords is determined by Google’s algorithm, which takes hundreds of different factors into account. Most people with a basic understanding of SEO know the main factors of the algorithm, such as content quality, presence of links, presence of keywords, and site organization. However, there are many less known factors that can also affect search engine page results. We’ve compiled a list of some of the lesser-known Google algorithm rules that can affect the results of organic search.
Google wants mobile users to have easy access to websites that have been mobile optimized. We don’t blame them: mobile search has increased dramatically in recent years, so it is important to prioritize sites that are mobile friendly. According to Google, the changes will "affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices." (Source) Luckily, Google has given site owners a warning about this change, so you still have time to prepare. In this blog post, we will discuss Google's mobile updates, and what to expect if you are a website owner.
Unlike Penguin and Panda, Google's latest update, Hummingbird, is an entire overhaul of the algorithm. Less than a couple of weeks old, it's already turning some Search Engine Optimization experts on their heads.