ImageWorksBlog

There are 3.5 billion Google searches every day. When a consumer has a problem, it is common to go online to search for an answer. What makes us chose one product over another online? First, we must choose which website to click on. Your meta description is responsible for attracting new customers to your page. Here’s how to use meta descriptions to reach more customers.

As you might have already heard, Google has created Google Analytics 4 to replace Universal Analytics, which is their current data analytic system. All standard Universal Analytic properties will stop processing new hits on July 1, 2023, and 360 Universal Analytics properties will stop processing new hits on October 1, 2023. You probably have many questions of what to expect in your digital marketing experience in the future, so here’s everything you need to know about Google Analytics 4.

When you think of digital marketing, you might think of email blasts, social media posts, and text reminders. Did you know there is actually much more to digital marketing than just creating an ad and sending it to your target audience? Search engine optimization (SEO) is now a necessary tool for any small business's digital marketing strategy. If you want customers to find your business online before they find others, then you need SEO as a main component in your strategy. Here are the top reasons why you need SEO for your small business. 

Generating a healthy amount of leads can be a difficult task no matter what industry you work in. However, with the help of digital marketing, you can turn your website into a lead generation machine! Digital marketing takes advantage of online channels such as social media and search engines to drive more potential customers to your company website. Although there are a number of different effective marketing strategies, here are three of the best kinds of digital marketing for generating more leads...