ImageWorksBlog

How to Use Meta Descriptions to Reach More Customers

Posted by Sarah Gamache on Wed, Jun 01, 2022 @ 10:49 AM

There are 3.5 billion Google searches every day. When a consumer has a problem, it is common to go online to search for an answer. What makes us chose one product over another online? First, we must choose which website to click on. Your meta description is responsible for attracting new customers to your page. Here’s how to use meta descriptions to reach more customers.

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Topics: Search Engine Marketing, SEO Basics, Digital Marketing Tips

Everything You Need to Know About Google Analytics 4

Posted by Sarah Gamache on Fri, May 06, 2022 @ 02:00 PM

As you might have already heard, Google has created Google Analytics 4 to replace Universal Analytics, which is their current data analytic system. All standard Universal Analytic properties will stop processing new hits on July 1, 2023, and 360 Universal Analytics properties will stop processing new hits on October 1, 2023. You probably have many questions of what to expect in your digital marketing experience in the future, so here’s everything you need to know about Google Analytics 4.

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Topics: digital marketing, Search Engine Marketing, Google Analytics

Why You Need SEO for Your Small Business

Posted by Sarah Gamache on Mon, Apr 25, 2022 @ 02:00 PM

 

When you think of digital marketing, you might think of email blasts, social media posts, and text reminders. Did you know there is actually much more to digital marketing than just creating an ad and sending it to your target audience? Search engine optimization (SEO) is now a necessary tool for any small business's digital marketing strategy. If you want customers to find your business online before they find others, then you need SEO as a main component in your strategy. Here are the top reasons why you need SEO for your small business. 

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Topics: SEO, Search Engine Marketing, Digital Marketing for Small Businesses

3 Types of Digital Marketing to Generate More Leads [Infographic]

Posted by Dean Ravenola on Mon, Nov 11, 2019 @ 01:18 PM

Generating a healthy amount of leads can be a difficult task no matter what industry you work in. However, with the help of digital marketing, you can turn your website into a lead generation machine! Digital marketing takes advantage of online channels such as social media and search engines to drive more potential customers to your company website. Although there are a number of different effective marketing strategies, here are three of the best kinds of digital marketing for generating more leads...

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Topics: Social Media Marketing, SEO, Search Engine Optimization, digital marketing, Search Engine Marketing, SEO Basics, Paid Search, Digital Marketing Tips, Digital Marketing 2020, Paid Search Marketing

How Can I Improve My SEO?

Posted by Kristina Chester on Fri, Dec 13, 2013 @ 03:59 PM

We know how important it is to rank in search engines to ensure your business gets found. However, the art of getting found on the internet isn't always an easy task.

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Topics: SEO, Search Engine Optimization, Search Engine Marketing, quality content

What Do You Know About Inbound Marketing?

Posted by Jeffrey Cohen on Fri, Oct 04, 2013 @ 12:28 PM

By now, I'm sure you know about the immense power of inbound marketing. It has proven itself time and time again when it comes to increasing sales, traffic, and leads. Although inbound was designed to attract more prospects to your online presence, a great inbound marketing strategy can do so much more. With the right methods you can improve your businesses' credibility, brand awareness, engagement, and even your value to your customer.

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Topics: Lead Generation, SEO, content marketing, Inbound Marketing, Search Engine Marketing

How Does Hummingbird Affect my Website's SEO?

Posted by Jeffrey Cohen on Wed, Oct 02, 2013 @ 01:03 PM

Unlike Penguin and Panda, Google's latest update, Hummingbird, is an entire overhaul of the algorithm. Less than a couple of weeks old, it's already turning some Search Engine Optimization experts on their heads.

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Topics: SEO, SEO Firm, SEO Tips, Search Engine Optimization, Google Algorithm, SEO Terminology, Hummingbird, Google, SEO Company, Search Engine Marketing, SEO Consultant

Cheat Sheet for SEO Terminology

Posted by Kristina Chester on Wed, Sep 25, 2013 @ 11:10 AM
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Topics: SEO, SEO Firm, SEO Tips, Search Engine Optimization, SEO Terminology, SEO Company, Search Engine Marketing, SEO Consultant

What Do I Need to Know About SEO Companies?

Posted by Jeffrey Cohen on Wed, Aug 21, 2013 @ 08:49 AM

Have you been dealing with SEO for quite some time, only to discover that your site is still not ranking well? Does trying to optimize your website consume all of your time making other tasks pile up? It may be time for you to consider hiring a SEO company to do the work for you.

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Topics: SEO, SEO Firm, SEO Tips, Search Engine Optimization, Web Marketing, SEO Company, Search Engine Marketing, SEO Consultant

Internet Marketing Tips (Continued)

Posted by Rachelyn Provencher on Mon, Jan 28, 2013 @ 12:30 PM

A few weeks ago we posted a very popular blog on Internet Marketing Tips from an Inbound Marketing Agency. The post was such a hit that ImageWorks LLC is here to offer a few more essential tips for your business. As a social media marketing agency, we are constantly inundated with the latest and greatest of inbound marketing and Internet marketing tools of the trade. Trust us, don't jump on the most recent Internet marketing bandwagon until you have decided if it will work right for your business.

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Topics: Social Media Marketing, internet marketing tips, Web Marketing, Inbound Marketing, Search Engine Marketing

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