Business and industry leaders of any kind have various goals they wish to achieve, but one they most certainly have in common is growth. When you think of business growth, that usually pertains to gaining new customers. Although this is a key to success, the plan for acquiring those customers in order to grow your business isn’t always as cost-effective or beneficial as it may seem. This process requires identifying, qualifying, and nurturing leads to then hopefully convert those leads into paying customers. So rather than only focusing on gaining new customers, a more effective way of reaching your growth goals is to invest your time in retaining your existing customers.
In the earlier days of the Internet, everyone remembers how frustrating pop ups were. You would open a web page and fifty new windows would explode on your page, causing you increased frustration as you closed each one. However, pop ups have evolved over the years. Pop up offers no longer open as a separate window and have become far less intrusive and far more relevant to website visitors. If done correctly, pop up offers can help you capture leads and offer value to your visitors. We’ve broken down the pros and cons of using pop ups and the best practices to keep in mind when using pop ups on your site.
Each year we take time to look back at the the digital design trends of the previous year, and look forward to what's ahead. Whether its websites and social media pages or sneakers and high fashion, the content and products that are being placed in front of consumers are all results of the an ever-shifting and rotating pallet of design trends to boost conversion rates. In an increasingly digital world, it's no secret that brands of all sizes both near and far, are constantly competing for consumer attention, support and loyalty.
Luckily for those brands and people like ourselves, the team over at Coastal Creative did some excellent research into the trending patterns of the year and provided an easy-to-digest infographic breakdown. We're almost 4 months into 2017 and they couldn't have been more accurate!
Continue reading to discover which secrets of success you may be missing. Take that old neon outfit out of the storage area, do not be afraid to be BOLD and be sure to always think with the highest level of customization and originality. Although many of the color schemes may be reminding us of the 80s, the 2017 design trends to boost conversion rates are nothing but progressive.