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Sayonara, Cross Site Tracking: Why Google is Leaving 3rd Party Cookies Behind

Posted by Jesse Cohen on Thu, May 27, 2021 @ 01:32 PM

For the first time in twenty years, Google has announced they are doing away with their 3rd party tracking. You may look at this statement and think, “Ah, finally!” Or, you may be reading this and thinking, “Someone explained this exact thing to me once and told me I should care but I forgot why.” Fear not. In this article we’re going to demystify third-party tracking and explain why it’s being replaced, and what this means for advertisers and end-users alike. Let’s go!

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Topics: Google updates, digital marketing, Changes to Google, Advertising on Google

Understanding Political Digital Advertising in 2020

Posted by Dean Ravenola on Tue, Dec 24, 2019 @ 11:00 AM

With so many recent changes in political digital advertising, most political campaigns have had to adjust their marketing strategies. Some social media sites, such as Twitter, have even banned political and issue advertising altogether. Keeping up with all of the changes can be exhausting, so for your convenience, ImageWorks has compiled a list of things you need to be aware of, hopefully giving you a solid understanding of political digital advertising in 2020.

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Topics: Digital Marketing Trends, Digital Marketing Campaign, Political Campaign Advertising, Digital Marketing for Politics, Digital Ads, Facebook Advertising, Website Changes, Changes to Google, Advertising on Google

Google Local Service Ads: What You Need to Know

Posted by Catherine Hatch on Fri, May 03, 2019 @ 10:00 AM

Formally known as home service ads, Google has changed the name and rebranded its local service ads to reflect searches and services that are outside users’ homes. These ads are another opportunity to appear on the search results of Google, a coveted position for businesses looking to market their businesses online. Local service ads are fairly new, and have just recently become available to more industries and markets than ever before, making more businesses eligible for this service. If you’re interested in using local service ads for your business, we’ve broken down everything you need to know.

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Topics: Local Service Ads, Advertising on Google

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