With so many recent changes in political digital advertising, most political campaigns have had to adjust their marketing strategies. Some social media sites, such as Twitter, have even banned political and issue advertising altogether. Keeping up with all of the changes can be exhausting, so for your convenience, ImageWorks has compiled a list of things you need to be aware of, hopefully giving you a solid understanding of political digital advertising in 2020.
Topics: Digital Marketing Trends, Digital Marketing Campaign, Political Campaign Advertising, Digital Marketing for Politics, Digital Ads, Facebook Advertising, Website Changes, Changes to Google, Advertising on Google
Formally known as home service ads, Google has changed the name and rebranded its local service ads to reflect searches and services that are outside users’ homes. These ads are another opportunity to appear on the search results of Google, a coveted position for businesses looking to market their businesses online. Local service ads are fairly new, and have just recently become available to more industries and markets than ever before, making more businesses eligible for this service. If you’re interested in using local service ads for your business, we’ve broken down everything you need to know.