Google is a valuable tool to market your business. Many people do not realize the profitability of using search engines for marketing. However, searchers often have more buying intent than other platforms on which to advertise. For example, advertising on Facebook can hit your exact target audience, but each target is not necessary looking to make a purchase. However, someone searching for products or services on Google is attempting to make a purchase in that moment. Therefore, smart marketers make use of Google when attempting to promote their brand.