Due to the impact of the pandemic, your business and its content marketing action plan has most likely suffered from its detrimental impact. There are certain industries (restaurants, hospitality, real estate, transportation, travel) that have been hit the hardest by the pandemic. From the perspective of content marketing, there aren’t really that many people showing interest in these areas. This means the content that is being put out isn’t attracting qualified leads. So what can your business do? We suggest modifying your content marketing action plan and view it through a COVID-19 lens. It’s important to remember most of your audience is still anxious and facing a host of challenges, so why not help them find answers. We’re going to go over five content marketing strategies you can do to stay mindful of the needs of your audience.
Topics: Content Optimization
In case your'e wondering or are new to the online business world, SEO stands for search engine optimization. This is an inbound marketing strategy that utilizes keywords in your content to rank higher on search engines such as Google and Bing. Sounds simple enough, but there are clever and strategic methods that can either make or break your efforts. But, maybe we are getting ahead of our selves so let's start off with the basics by taking a look at the infographic below, created by digitrio.
Every content marketer is under constant pressure to produce some form of content. However, you can't just push out any old half written, half thought out article if you're looking to attract customers. There is a demand for high quality content, but high quality content can take a long time to create and you may not have the time to devote to do it.
In the last four months, Google has made 10 different algorithm changes. Seriously, 10. Holy moly guacamole, that fact alone is enough to make any marketer's head spin. So believe me when I say, it's really not all that surprising that your head is flooded by questions like, "What does that mean for my SEO, my keyword data, my life?!"