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How Explainer Videos Can Improve Conversion Rates on Your Website

Posted by Brandon Choquette on Wed, Aug 21, 2019 @ 01:22 PM

 Online videos have experienced explosive growth in recent years, due in part to the fact that Google's algorithm for search rankings evaluates the amount of time visitors stay on your websites.

Explainer videos are an affordable and effective method for improving conversion rates,  clarifying your product or service, and boosting your sales. 

Continue reading to learn how an explainer video can improve conversion rates for your website.

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Topics: CT Video Production, Business Video, Explainer Videos, Video Marketing Tips

Is Video Marketing Neccessary To Grow My Business?

Posted by James Bye on Wed, May 24, 2017 @ 12:02 PM

Necessary? We can't say for sure because there's always "that one" situation. Suggested? Absolutely! It is no secret that video marketing is on the rise exponentially and taking over our content marketing platforms near and far. From social media networks and web pages to digital billboards and other displays, there has never been a time where video marketing has played such an impactful role in the way brands get messages to their audiences. YouTube is now the 2nd largest search engine in the world, next to Google. YouTube processes more than 3 billion searches a month and 100 hours of video are uploaded every minute (source). If your content marketing strategy does not include video, it's time to get filming, or if thats not your specialty, contact a CT Video Marketing Agency! Check out the infographic (source) below to see some more eye opening information regarding the impact that video marketing is playing in todays market.

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Topics: content marketing, CT Video Production, Video Marketing, Video Production, branding

What Are The Benefits Of Hiring a Video Production Company?

Posted by Brandon Choquette on Wed, Aug 06, 2014 @ 02:20 PM

We’ve all seen our fair share of poorly made corporate videos. You know the ones we mean: The script is cliché; the volume never seems to be exactly right; and within a minute of viewing, your eyes are already glazed over! We are now ushering in the next generation of digital cinema so be ready. Companies are beginning to focus more and more on the Internet and specifically online marketing videos because simply, they sell.  Videos are interactive and engage the viewer while also entertaining them.  They have the ability to show a product or service in action while also presenting a consistent message and reinforcing brand recognition.  Not only is video production cost-effective, but also people are 72% more likely to purchase a product or service after seeing a video for it.  Motion creates emotion and engaging the viewer with a video can be an extremely persuasive marketing technique. 

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Topics: business marketing video, CT Video Production, Video Production Company, Video Marketing

CT Video Production: Choosing the Right Visual Style

Posted by ImageWorks Intern on Wed, May 21, 2014 @ 02:00 PM

If a picture says a thousand words, then how many words can a video say? Five thousand? Ten thousand? No! A mere one minute video is equivalent to a staggering 1.8 million words. Video marketing thus serves not only as a source of entertainment, but also as a potent form of advertising. A one minute video, however, can become speechless without a sense of compatibility between its topic and its visual style. Essentially, choosing the best visual style for a video marketing campaign can optimize those 1.8 million words. Exploring the past work of a particular CT video production company is an easy way to determine whether or not the company's unique visual style will compliment the content of the marketing campaign. Here is a list of three popular visual styles seen in video marketing campaigns.

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Topics: business marketing video, CT Video Production, Video Production Company

Why should you hire a video production company?

Posted by Brandon Choquette on Fri, Apr 18, 2014 @ 12:32 PM
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Topics: business marketing video, CT Video Production, Video Production Company, Business Video, Video Marketing

5 Tips on How to Choose a Video Production Company

Posted by ImageWorks Intern on Fri, Jan 24, 2014 @ 11:01 AM
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Topics: business marketing video, CT Video Production, Video Production Company, Business Video, Video Marketing

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