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How to Build Trust and Credibility with Your Website Visitors

Posted by Sarah Gamache on Mon, Apr 03, 2023 @ 10:15 AM

Building trust and credibility with your website visitors is essential to establishing a successful online presence. Consumers today are more discerning than ever, and they want to be able to trust the websites they visit. Here are some tips on how to build trust and credibility with your website visitors.

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Topics: SEO, website optimization, website traffic

5 Quick Tips To Refresh or Repurpose Old Blog Content

Posted by Brandon Choquette on Mon, Nov 28, 2022 @ 01:04 PM

Fresh content is at the heart of your inbound marketing and SEO efforts. Posting new, fresh, and engaging content helps users to find you, spreads the word about your brand, and can get people interested in what you have to say and offer. Now imagine being expected to crank out new content day after day and month after month with no sign of respite!

Even for gifted writers, that sounds quite daunting. What's a writer to do? The answer is simple: repurpose your best blog material and turn it into fresh, new material that can bring in more traffic and higher conversion rates. This tactic only works if you do it well, so take heed. This blog offers five quick tips to help struggling content creators to refresh or repurpose old blog content.

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Topics: SEO, blog post, content, CT Inbound Marketing, website traffic, Google, eBook, conversion rates

How Do I Get My Business Noticed Online?

Posted by Sarah Gamache on Wed, Jun 15, 2022 @ 02:30 PM

If you are a business that has recently started-up, you might be wondering, “How do I get my business noticed online?”. We’ve got you covered, here are some of the best ways for your business to get more attention online.

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Topics: website traffic

The Ultimate Guide to Increasing Your Web Traffic

Posted by Dean Ravenola on Thu, Oct 03, 2019 @ 09:20 AM

Driving more traffic to your website can be a frustrating endeavor for many business owners. Entrepreneurs want to focus their time and energy on running their business, not promoting their website. However, most business owners do not realize that it is all intertwined. Increased website traffic can bring in more leads and ad space is far more profitable the more people you have regularly visiting your site.

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Topics: SEARCH TRAFFIC, drive traffic, website traffic, Blog Traffic, Web Traffic, Increasing Social Media Reach, increasing web traffic

3 Reliable Methods for Creating and Using Buyer Personas

Posted by Brandon Choquette on Fri, Mar 03, 2017 @ 03:09 PM

In the past, Hubspot has stated that every marketing action you make should be dictated by your buyer personas. We have lots of love for Hubspot and we think this statement is one of the most informed they have made. Valuable content is the foundation for a successful inbound marketing campaign. Content is only valuable if it is useful to somebody.

If you haven’t considered your buyer personas, then how are you going to produce engaging content that is useful to them?

If you aren’t exactly familiar with this term, we will quickly catch you up to speed. By de or even if you are, we'll quickly review what exactly defines a buyer persona.

By definition, buyer personas are fictional characters who represent a brand's ideal customers. It's common for businesses to have more than one ideal customer, and for that customer to change depending on the growth or goals of the business.

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Topics: Lead Generation, responsive web design, marketing action, lifecycle stage, CT Inbound Marketing, Inbound Marketing, website traffic, inbound marketing campaign, marketing campaign, buyer personas

What Are The Benefits Of Having An Active Blog?

Posted by Jeffrey Cohen on Wed, Dec 28, 2016 @ 10:05 AM

There is definitely a lot of hype around blogging in recent years. It seems as though we are all hopping online, typing away like madmen, becoming published authors of the digital era, while hoping for more.

We all know that blogging is beneficial for businesses of all sizes, but do you know why?In this post, we dig deep and discuss five benefits of having an active blog.

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Topics: SEO, blog post, CT Inbound Marketing, website traffic, blog

Professional Web Design Additions To Help Your Business Stand Out?

Posted by Kelsey Ringuette on Mon, May 09, 2016 @ 02:00 PM

Every business needs a professional web design that separates them from the rest. It's no longer enough to simply provide a list of services and an “About Us" section on your site.

Your customers must be able to place orders, ask questions and find the information they are wanting through a seamless and easy-to-navigate online experience. 

Are you sitting thinking to yourself, what website additions will help my business stand out so I can generate more traffic and increase sales?  In this post, we will discuss some professional web design additions to improve your website and help your business stand out from the online crowd. 

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Topics: Website success, website traffic, Business Website

Do You Still Have An Old School Website? Maybe It’s Time To Redesign

Posted by Kelsey Ringuette on Thu, Feb 18, 2016 @ 12:41 PM

Do you feel like your website is not generating traffic like it used to? You've tried creating more content, adding new keywords and posting more on social media sites. Your traffic can be low for several reasons but the first step you may need to take, can be you need to simply redesign your website. This article discusses signs that it might be time to redesign your website to better appeal to larger audiences and convert more leads. 

Slow Loading Times 

According to KISSmetrics, 47% of consumers expect a web page to load in 2 seconds or less, and 40% of people will abandon a website that takes more than 3 seconds to load. This may not seem like a lot of time but an average website should be able to load within a second. Websites are constantly and quickly evolving so it's important to research new trends to keep your website up-to-date and and your design appealing and attractive. Your website needs to function quickly or people will feel like you may be an outdated source and move on to someone else. New and improved sites show a certain level of credibility so right off the bat, you seem like someone they can trust. If your website seems to be loading too slowly, there are several issues that could be taking too much space and it may mean it's time for a redesign. 

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Topics: responsive web design, CT Web Design Company, website traffic

What Are The Main Reasons For Low Website Traffic?

Posted by Stephen Pace on Fri, Oct 30, 2015 @ 02:55 PM

Web Traffic is like to ocean it raises and falls quite frequently, sometimes more than others. What really matters is not the amount of traffic that you are receiving but the quality of it. So if your web traffic is going down here are a few things you should be paying attention to before you freak out.

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Topics: website traffic

Why Is My Website Not Getting Any Traffic?

Posted by Jeffrey Cohen on Thu, Aug 13, 2015 @ 02:35 PM
Sales have going steady for awhile, and then, out of the blue, Kapow! Your traffic appears to be disappearing before your very eyes. The keyword here is appears. Although your traffic may in fact be down, when you take the time to look at ALL of the factors that impact Web traffic, the cause of the decline in visits may be caused by a holiday weekend, a seasonal (and yes, sadly repeatable) issue, or some other detail that has very little to do with you or your Website.

So you may still be asking, "Why is my Website not getting any traffic"?

Well, in an attempt to analyze your Web traffic like a champ, here’s a handy guide:
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Topics: website traffic

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