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5 Tips to Create an SEO-Friendly Blog Post

Posted by Catherine Hatch on Tue, Apr 10, 2018 @ 02:36 PM

Blog posts can provide valuable information to your customers, potential customers, and anyone who decides to read them. However, most businesses do not choose to blog simply to provide valuable information. Instead, they do it to improve their SEO and search rankings. Strong blog posts can greatly improve your SEO and show Google that your site is a valuable resource for its searchers. We’ve compiled a list of the top five tips to use when creating an SEO-friendly blog post.

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Topics: SEO, Search Engine Optimization, Blog Optimization, Blog Posts

6 Tips to Write Better Blog Headlines

Posted by Catherine Hatch on Tue, Aug 01, 2017 @ 11:47 AM

Blogging is an important part of your digital marketing strategy. Writing good content is important, but if your headline is weak, then no one will read it! A strong headline will help draw in potential readers and improve your click through rates. Here are some tips to improve your blog headlines.

1. Start With a Working Title

One of the most important things to remember is not to stress about crafting a catchy title on the first try. Start with a title that’s general and encompasses what your post is about. After you have a working title you can brainstorm with coworkers and create a catchy title that grabs readers’ attention and still explains the post accurately.

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Topics: Blog Optimization, blogging, Blog Headlines

Why Should Businesses Blog?

Posted by Jeffrey Cohen on Tue, May 30, 2017 @ 09:40 AM

You have a company and your marketing tactics seem to be working moderately well, but you want more. You’re looking to increase your site’s web traffic and acquire more customers overall. Sound like you? Blogging could be the solution you’ve been looking for to take your business to the next level. Businesses that blog to take advantage of inbound marketing techniques acquire 60% more customers according to a Hubspot survey. Still not convinced? Here are six reasons why creating a business blog can make a company more successful.

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Topics: Blogging for Business, content marketing, CT Inbound Marketing, Blog Optimization, blogging tips

Designing A Content Marketing Plan For Small Business Blogs

Posted by Kelsey Ringuette on Wed, Jun 22, 2016 @ 11:30 AM

Are you small business in a big pond? "Small" business is another way to say opportunity for growth. That's why a content marketing plan is just as important for small businesses as it is for larger corporations. If you have heard it once you have heard it a million times, content is king. This is true for businesses of any size and can be done with an effective content marketing plan to enhance SEO through inbound marketing tools such as blogging.  So how as a small business can you craft a content marketing plan that is larger than life? Check out this article for content marketing tips to create the perfect small business blogs. 

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Topics: Blogging for Business, Blog Optimization, business blog

How Do I Optimize My Content?

Posted by Kristina Chester on Fri, Oct 11, 2013 @ 02:24 PM

In the last four months, Google has made 10 different algorithm changes. Seriously, 10. Holy moly guacamole, that fact alone is enough to make any marketer's head spin. So believe me when I say, it's really not all that surprising that your head is flooded by questions like, "What does that mean for my SEO, my keyword data, my life?!"

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Topics: SEO, Search Engine Optimization, Content Optimization, Blog Optimization, Web Content

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