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Are you struggling to write attention-grabbing ad copy that resonates with your consumers? Maybe you think your copy might be too long, or that you are making too many grammatical errors. If you are struggling in any way with crafting ad copy, check out our ImageWorks How to Video on writing effective ad copy:

So, you’ve mapped out your Google Ad, scoured through demographic data, personas and keyword planners to determine the optimal keywords for each of your ad groups. You even have a basic understanding of how to match your landing page for your campaign. Think that’s enough to rein in customers for years to come? It’s not.

You still need to write a memorable ad that invites customers to click. A poorly written ad that does not incorporate best practices can come off as spam or simply unappealing.

Writing Google Ads is a nuanced art. Even if your copywriting skills fall well below the titans of your industry, you too can make ads that get click-throughs and results.