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A content management system (CMS) for your website can be one of the greatest investments you can make for your business in the online world. Your website is obviously one of your main tools for communicating with your customers.

A content management system combines publishing power with simplicity so that you still have time to concentrate on improving your business.

Here are four major considerations to ponder if you are considering using a CMS to run your business website.

Inbound websites should be structured based on a few principles. You want your website to engage with users like the kind of engagement they would have if they set their foot into your store. You want to address their interests, their pain points, and provide them with ideas and solutions. Your website needs to take visitors through their own personal buyers journey.

Using a content management system (CMS) to power your website could be one of the greatest investments your business makes. Your website is one of your main tools for communicating with your customers and you need to make sure they love it and can intuitively follow the design and navigation. However, that does not mean that you need to get bogged down with technical details. A content management system combines publishing power with simplicity so that you still have time to concentrate on improving your business. Here are five key benefits of using a CMS to run your business website.                                                                         

CMS's (Content Management Systems) are all the rage. Wordpress has lowered the bar of entry to the CMS world, and made Web developers of us all. But what are the drawbacks? What are the hidden costs? Do you even need a Content Management System or are you asking for one because your neighbors kid told you it was the only way to go?

Choosing a web design firm is no easy task. Businesses have thousands of options available to them, and the Google search results alone can prove to be overwhelming. A website is a fundamental marketing tool for your business and one of the key factors in determining its success. That being said, choosing the right web design firm to support your needs is critical. Before deciding on which web design firm to work with, you should outline what you want your site to do. Will visitors be purchasing products or services from your site, requiring an e-commerce shopping cart? Do you need a basic site that will be primarily used for contact information? Laying out your needs and wants beforehand will help to narrow down which web design firm can give you the best results. When you're ready to start the process of selecting a firm, there are certain questions you'll want to have the answer to before making your final decision. Use the following list to help you decide which web design firm is best for your business.

ImageWorks has had the opportunity to work with many different clients over the past 14 years. Regardless of the type of industry, we have found a common problem when it comes to website redesign, is that many times businesses don't know what they want. While they recognize the fact that their website could use an update, using phrases like, "make it pop" and, "give it some flavor," doesn't exactly help to pinpoint what needs to be done. Before you begin your web development project, you'll want to have a clear idea on how you want your site to turn out. The following is an excerpt from our "Ten Things to Address Before You Being Your Web Development Project Checklist." Click here to download the full guide on how to plan your website redesign.

Your website is one of the most critical components to the success of your business. The Internet has turned into the go-to-place to look up information about a business, and if your website does not accurately reflect all you have to offer, you are losing valuable opportunities. A website is composed of multiple elements that will determine whether or not a customer chooses to use your business. It not only has to look nice, but it has to have solid content, be search engine optimized, have a fast load time and more. If you read this post and think of your website, it's probably time to consider a redesign.