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If this is your first time learning about the concept of inbound marketing, it may be difficult for you to imagine how publishing an article on your website could help bring customers into your local business.

The 21^st century has become a time where the access to information is immediate and at an individuals fingertips. With this amazing ability to research at the click of a button, people and businesses have begun blogging anything and everything that pops into their head. While most of these blogs are incredibly useless, many blogs are key assets in providing and finding information. For most businesses, blogging is a fantastic way for providing potential customers with useful information as well as up to date knowledge of the business. Therefore, businesses have turned to them as a marketing tool. Here are five reasons why blogging is good for business:

Blogging has proven to be an extremely advantageous resource that can demonstrate to your customers your company's value. Many companies that have implemented a content strategy such as blogging, find that they are able to more effectively drive traffic to their website, convert leads, build stronger relationships with their audience, and overall generate more business for their company.

So you've begun your blogging adventure, that's great! You've probably decided to make the move from traditional advertising to content marketing as you've heard (from countless sources) how beneficial inbound marketing can be when used properly.