The holiday season really kicks off the week of Thanksgiving, meaning most people think of holiday marketing as a task for November. However, starting your marketing campaign in October is a good idea to maximize your sales. In fact, 40% of US consumers pan to begin their holiday shopping before November. DaretoGrow has created this handy infographic to break down the importance of holiday marketing in October. Check it out below!
Is your eCommerce website ready for the influx of holiday shoppers? According to the National Retail Federation, retail eCommerce holiday sales increased nearly 4% in 2015 (Source). Online shoppers are scouring the Internet for holiday dealsearlier each year, so it's important to work on your website as early as possible so you can get the most out of your store.
Plus, it's likely you will be barraged with customer questions and support request, not to mention selling and shipping your products-- working on your website ahead of time will certainly save you a few headaches.
Wow, November 26th already, where has the time gone! Can you believe that Thanksgiving is just a few days away, and soon after that starts Hanukkah, Christmas, and New Year's? It's time to get into the holiday spirit people!