For startups in Connecticut, the digital landscape holds immense potential for growth and success. However, navigating this dynamic terrain requires more than just a mere online presence. It demands a strategic digital marketing approach that can steer startups towards their goals. In this article, we'll delve into the concept of a digital marketing strategy roadmap and provide valuable insights to help Connecticut startups chart a successful course.
There’s no better time to launch a start-up than right now. However, for those who do not know much about launching a start-up, this can be a daunting task with many pieces that come together like a puzzle. We’ve got your back during this intimidating process, here’s 4 tips you’ll need to successfully launch your start-up.
In recent years, inbound marketing as a strategy has proven to be the most popular choice over traditional outbound marketing strategies (which usually consists of buying ad space on media and waiting for queries to come in). A 2013 study by inbound marketing experts at Hubspot showed that 58 percent of marketers have adapted to inbound marketing, and more impressively, 34 percent of leads are generated through inbound marketing compared to the 22 percent of leads that are produced through outbound marketing. A marketing transformation has taken place and inbound marketing only has room to grow as the market expands in the next decade. Here is all you need to know about inbound marketing and how its partnership with social media can be a startup company’s strongest lead generation tool.