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Inbound Marketing and Social Media

Posted by ImageWorks Intern on Wed, Sep 24, 2014 @ 10:07 AM

In recent years, inbound marketing as a strategy has proven to be the most popular choice over traditional outbound marketing strategies (which usually consists of buying ad space on media and waiting for queries to come in). A 2013 study by inbound marketing experts at Hubspot showed that 58 percent of marketers have adapted to inbound marketing, and more impressively, 34 percent of leads are generated through inbound marketing compared to the 22 percent of leads that are produced through outbound marketing. A marketing transformation has taken place and inbound marketing only has room to grow as the market expands in the next decade. Here is all you      need to know about inbound marketing and how its partnership with social media can be a startup company’s strongest lead generation tool. 

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Topics: Social Media Marketing, Inbound Marketing, Startup Company

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