Landing pages are the nucleus of all your inbound lead generation efforts. Think of it this way: every campaign that you run, funnel offer that you create, and event that you host is tied back to an optimized landing page. To ensure that your efforts are not in vain, you should make sure your landing page design positively presents your brand and attracts & converts targeted traffic into qualified leads. We have designed hundreds of landing pages for our Inbound clients. Here is an infographic by INVESP, which depicts how to test your landing pages. After all, we all want success, right?