Landing pages are an essential aspect of all inbound lead generation efforts: every campaign effort that you run, event that you host and funnel offer that you create should be tied back to a landing page.
After driving traffic to your landing pages, you ought to make sure your design not only positively presents your brand but is also attracting and converting targeted traffic into qualified leads. We have designed hundreds of landing pages for our clients, and have learned quite a bit. Here are a few landing page design tips you can use to start converting more of your traffic.