Who are your current clients? What do they like about your brand now? Even though your brand may need some updating, that doesn't mean you should completely scrap what you have already built. Analyze who your current customers are and why they were drawn to your brand. You can use this information to determine what areas of your current brand are working and what areas need to be redesigned.
Topics: branding, Brand Awareness, colors and branding, building a brand, creating a brand, brand personality
When initially marketing your brand, you'll have to make a lot of decisions. You'll need to design a logo, create an outline for your website, and decide on the color scheme that will best represent your brand. When you're making so many decisions at once, choosing colors might seem like a small matter. However, the colors you choose for your brand are an essential part of the message you want to send to your target audience. Therefore, when you choose your colors, you should consider how people react to different colors and color schemes. Marketo has created a handy infographic to help illustrate people's reactions to different colors and how to choose the right color scheme for your brand. Check it out below!
Topics: web design, branding, colors and branding
Necessary? We can't say for sure because there's always "that one" situation. Suggested? Absolutely! It is no secret that video marketing is on the rise exponentially and taking over our content marketing platforms near and far. From social media networks and web pages to digital billboards and other displays, there has never been a time where video marketing has played such an impactful role in the way brands get messages to their audiences. YouTube is now the 2nd largest search engine in the world, next to Google. YouTube processes more than 3 billion searches a month and 100 hours of video are uploaded every minute (source). If your content marketing strategy does not include video, it's time to get filming, or if thats not your specialty, contact a CT Video Marketing Agency! Check out the infographic (source) below to see some more eye opening information regarding the impact that video marketing is playing in todays market.
Topics: content marketing, CT Video Production, Video Marketing, Video Production, branding
When considering a domain name for your business, keep in mind how important this element is for recognition and brand awareness. You should put as much time and effort into your domain name as you did with your company name. There are a lot of components to consider when creating and effective domain that will help further your brand. Check out the infographic below for 9 essential elements to consider when choosing a business domain name.
Topics: Inbound Marketing, branding
Someone asked me the other day where I get my news from, and “Twitter” was my automatic response. While I still get the content from news-worthy sites like CNN or AP, it’s not like I’m combing their homepage anymore but rather clicking a quick link to exactly what I’m looking for. And I don’t have to search far for the public’s comments. Simply by exiting the article, I can see how my friends and even people I don’t know are responding to the story through Twitter as well. Since Twitter is acting as a “second screen” for me and many other consumers, brands should be aiming to become part of this social commentary and push out their messages to the millions of users using real-time marketing. And that’s exactly what Oreo is doing.
Topics: Lead Generation, Social Media Marketing, responsive websites, Oreo, Twitter, content marketing, content marketing campaign, Inbound Marketing, digital marketing, social networking, branding, visual content
The latest revision of page terms for the social media mega-giant Facebook makes it even easier to draw in consumers for your business. In the past, page owners had to follow stringent rules on cover photos, which meant avoiding calls-to-action, contact info or references to price/purchase information, and images with no more than 20% text. Yep, Facebook was definitely not an inbound marketer's dream. But alas, the lead generating Gods have smiled upon Facebook business users and changed its strict guidelines. Now, the rules have changed and it's time for all you inbound marketing geniuses to reap the benefits from your Facebook marketing strategy.
Topics: Social Media Marketing, CT Inbound Marketing, Inbound Marketing, Facebook, Facebook Cover Photo Guidelines, branding
The Internet is a very powerful and resourceful entity that can also be an amazing marketing tool for any business. Too many times we see organizations fail to use the full potential of the Web for marketing purposes. While we have blogged about Internet marketing tips in the past, and even revisited the topic once again, we still feel like there is more to learn.
Topics: Social Media Marketing, SEO, internet marketing tips, branding