If you aren't already running a paid search marketing campaign, you are missing out. Recent studies have found that between 70-80% of consumers research a company online before visiting the business in person or making a purchase with them. Paid search ads appear on the first page of search results, and could sway all of these consumers into choosing your company as they research products or services. Here are four of the best reasons why you should start investing in paid search advertisements today.
Businesses are facing new challenges on Facebook because of adjustments to its news feed algorithms. These changes make it harder than ever for businesses to obtain visibility on their audience’s news feeds. These changes mean one thing: businesses need to spend money to achieve visibility. Because Facebook ads are more important than ever, business owners will need to know best practices to ensure the most successful Facebook ads possible. We’ve compiled a list of tips to help you create a successful Facebook ad.