2020 is here, and over the past year, SEO has changed drastically. While the fundamentals of getting websites to rank higher haven't changed, the strategies involved are constantly evolving. Recently, three different types of search have been trending upwards, and are predicted to play a major part in attaining SEO success in the new year. Here are the top SEO trends you need to know about in 2020:
One of the biggest changes to Google's search system in years has arrived, BERT. BERT stands for Bidirectional Encoder Representations from Transformers. In plain English, this means that BERT is a neural network-based technique for natural language processing pre-training. Still confused? Put as simply as possible, BERT will help Google's search engine understand language a bit more like we humans do. With this new algorithm update, Google will be able to better comprehend the nuances and context of words used in searches and therefore produce more relevant results.
Hey kids…a new sobering statistic: According to the PEW Internet Research Center - By the year 2020, half of all internet searches will be voice searches. This is because Siri, Alexa, Google Assistant, and Mobile phones are more popular than ever.
So, in order to prevent loss of market share or get a leg up on the competition and actually gain market share, marketers and designers should start a shift to allow for voice search to ensure there’s a smooth, natural experience for voice search users. Responses must be conversational, actionable and easy to understand. So how do you Optimize your Website for Voice Search?
2020 is fast approaching, is your marketing strategy ready? It's not like you can recycle the same plan you used last year. Marketing tactics constantly need to be adjusted in order to keep up with social media and marketing technology as it continues to develop. By analyzing marketing data and trends from 2019 we can predict which marketing strategies are likely to succeed, and just as importantly, which are doomed to fail.
To help you prepare for 2020, ImageWorks has created a convenient infographic with 20 statistics that you should take into account when formulating your marketing strategy for next year.
There are several different KPI's to keep an eye on when it comes to SEO. These indicators can help you keep track of the effectiveness of your marketing campaign so that you can make adjustments in any areas that are performing below expectations. There is a long list of KPI's that you should pay attention to when marketing, but here are our top picks for some of the most important key performance indicators to watch for SEO.
Pillar pages are a fairly new part of SEO strategy, and are a response to updates to Google’s algorithm. Creating pillar pages involves reorganizing the content on your website, and might even require adding content to various pages. Although creating pillar pages might seem like a daunting task, they are a highly effective strategy for SEO. We’ve broken down the importance of pillar pages in the post below.
Most business owners understand the power of their website as a marketing and communication tool. An online presence is essential in the modern era, and a presence on search engines is one of the best ways to promote your brand. For this reason, many businesses are taking steps to improve their website’s SEO. One option for improving SEO is installing an SEO plugin on your website’s existing CMS. You might be wondering, though, exactly how useful are these plugins in creating a successful SEO strategy? We’ve broken down everything you need to know in the post below.
As many people know, the role of keywords in SEO strategy is changing dramatically. The biggest cause for this change is the changes that Google has made to their importance. As SEO strategists know, any time Google makes a change, we must make adjustments to stay up to date. So, are keywords even relevant anymore? And if they are, what role do they play with Google's latest updates and changes? We've compiled the answers you need and an explanation of the relevance and role of keywords in 2019.
Changes in Google
Google has made many changes to its algorithms in recent years. Some of the most recent changes have drastically altered the importance of keywords. Google is getting smarter, and it now attempts to understand search queries, rather than seeking word-for-word matches. Beyond that, Google attempts to understand the meaning behind each piece of content on the Internet. For this reason, making sure there is an exact match for every possible search query is no longer important. Because Google attempts to understand search queries and web content, it's more important to make sure your content covers every possible topic.
Google is constantly changing and updating its ranking algorithms, meaning SEO strategies are always changing to ensure the best possible ranking for websites. As Google makes changes, SEO tactics that were once tried and true become obsolete. The New Year is the time to make changes, so it’s a great time to update your SEO strategy and abandon any tactics that are no longer in the best interest of your website. We’ve compiled a list of the top five SEO tactics that you should leave behind in the New Year.
Google algorithms are constantly changing, meaning that SEO strategies have to continue to change as well. One of the latest SEO strategies involves restructuring your content and shifting your focus away from keywords. This strategy is the creation of pillar pages. Pillar pages are a fairly new concept, but are a great way to adjust your website to suit Google’s latest algorithm changes. Read below to learn more about pillar pages and why they should be part of your SEO strategy.