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How to Utilize LinkedIn for B2B Marketing

Posted by Liza Cormier on Thu, Mar 18, 2021 @ 03:12 PM
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Topics: LinkedIn, Social Media Strategy, B2B Marketing

3 Things You Should Know About Content Marketing on LinkedIn

Posted by Liza Cormier on Wed, Jan 20, 2021 @ 09:42 AM

LinkedIn has become more than just a platform for professional networking. A few years ago, LinkedIn opened the use of its publishing platform for all members, which allows everyone to post blogs or promote content. This changed the dynamic of the platform, which was originally a B2B social media platform, to now both B2B and B2C. If you’re looking to ramp up your content marketing, LinkedIn is a great place to improve upon those efforts. However, the platform still varies compared to other social media platforms. Here’s some things you should know about content marketing on LinkedIn.

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Topics: content marketing, LinkedIn, content strategy

9 Tips to Improve Your Company LinkedIn Page UPDATED January 2020

Posted by Dean Ravenola on Sat, Jan 11, 2020 @ 02:56 PM

LinkedIn is one of the most important social networks for businesses. Because it is a professional network, LinkedIn is a great way to target professionals and other businesses while promoting your company in a business-centric space. In order to yield results from LinkedIn, it’s important that you use best practices to make sure your company page is fully optimized. Here are some tips to improve your company’s LinkedIn page.

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Topics: Social Media Marketing, LinkedIn, Business Social Media

Top 5 LinkedIn Tips for Businesses

Posted by Catherine Hatch on Thu, Feb 14, 2019 @ 10:15 AM

LinkedIn is a useful marketing tool, especially for B2B businesses. Because LinkedIn is a social media platform created exclusively for businesses and professional networking, it’s an ideal place to promote your business. You can use LinkedIn to attract new customers, generate leads, retain current customers, attract potential hires, and more. Because your company’s LinkedIn page has the potential to be so valuable for marketing purposes, it’s important to make the most of it. We’ve compiled the top 5 tips that can help.

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Topics: Social Media Marketing, LinkedIn, Social Media Management

How Do I Get Noticed By CT Businesses On LinkedIn?

Posted by Stephen Pace on Tue, May 26, 2015 @ 09:05 AM

LinkedIn is a very useful and informative social media network. Unlike any other social media, LinkedIn is a useful tool that is used by professionals to connect with colleagues, fellow business owners, and friends. But LinkedIn also features links to education, jobs, and shared interests that can really help professional expand their knowledge and network. But like other social networks it is difficult to get noticed within the slew of people that have a LinkedIn. There are a few tactics you can use that are simple but  have a great impact.

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Topics: Social Media Marketing, Internet Community, LinkedIn, social networking

What Are The Most Important Social Media Platforms?

Posted by Courtney Luginbuhl on Wed, May 06, 2015 @ 04:11 PM

If you are an online marketer you should have one or all of these platforms for your company depending on your industry. Facebook, Twitter and LinkedIn are the most popular platforms to market your business on. They are the most effective for growing your reach and staying connected with your customers.

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Topics: Social Media Marketing, LinkedIn

A Glossary Of Social Media Terms

Posted by Brandon Choquette on Fri, Jan 23, 2015 @ 11:16 AM

Implementing a social media strategy is not always a simple task, and can take more time than you have on your hands. When properly executed, a social media campaign can generate website traffic to your website, while bringing in new leads for your business, allowing you to connect with prospective buyers.

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Topics: Social Media Marketing, Twitter, website traffic, blog, Facebook, Google, LinkedIn, hashtags, Instagram

Which Social Media Marketing Platform Should You Use?

Posted by ImageWorks Intern on Fri, Jun 06, 2014 @ 08:49 AM

Q: Which social networking platform should you use in your social media marketing campaign?

A: All of them!

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Topics: Social Media Marketing, Twitter, facebook marketing strategy, pinterest marketing, Pinterest, Facebook, LinkedIn, social networking, hashtags, Instagram

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