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How Do I Optimize My Website for Voice Search?

Posted by Jeffrey Cohen on Thu, Dec 05, 2019 @ 02:48 PM

Hey kids…a new sobering statistic: According to the PEW Internet Research Center - By the year 2020, half of all internet searches will be voice searches. This is because Siri, Alexa, Google Assistant, and Mobile phones are more popular than ever.

So, in order to prevent loss of market share or get a leg up on the competition and actually gain market share, marketers and designers should start a shift to allow for voice search to ensure there’s a smooth, natural experience for voice search users. Responses must be conversational, actionable and easy to understand. So how do you Optimize your Website for Voice Search?

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Topics: SEO, SEO Tips, SEO strategy, internet marketing tips, blog tips, blogging tips, Voice Search Optimization, Voice Search, Digital Marketing Tips, SEO Trends

Step Into The ImageWorks Office With Jeffrey Cohen

Posted by Dean Ravenola on Tue, Oct 22, 2019 @ 08:00 AM

Jeffrey Cohen is the V.P. of ImageWorks LLC and I recently had the pleasure of interviewing him.

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Topics: marketing, Website success, internet marketing tips, CT Inbound Marketing, digital marketing, Google Analytics, Digital Marketing Tips, interview, ImageWorks Interview

Step Into the ImageWorks Office With Matthew Trant

Posted by Dean Ravenola on Tue, Oct 08, 2019 @ 11:36 AM

 

Matthew Trant is the V.P. of Digital Marketing & Analytics here at ImageWorks LLC and I recently had the pleasure of interviewing him.

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Topics: marketing, Website success, internet marketing tips, CT Inbound Marketing, Google Analytics, Digital Marketing Tips, interview, ImageWorks Interview

Inbound Marketing Terms You'll Want to Know

Posted by Jeffrey Cohen on Wed, Nov 20, 2013 @ 03:36 PM

Whether you are just getting started in your inbound marketing campaign, or you've been working in the industry for some time, it's critical to continually grow your understanding and knowledge. Knowing and understanding important key marketing terms can help you communicate with your marketing team, or if you work within the industry, help boost your credibility. In an industry that's constantly changing, it's important to stay in touch with all of the latest trends, including the emergence of new fun terms, like Pin, or hash tag. But, sometimes you come across a term or concept that you aren't entirely sure of. No one ever said you had to be a know-it-all, in fact, you shouldn't have to be.

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Topics: internet marketing tips, Inbound Marketing, inbound marketing terms, marketing essentials

Inbound Marketing vs. Outbound Marketing (Infographic)

Posted by Jeffrey Cohen on Fri, Sep 20, 2013 @ 12:09 PM

Marketing has evolved over the years, thanks to the internet. Now, people are turning to the web to find, research, and buy products, especially since it's all at their convenience. Even marketers are changing as they no longer have to rely solely on traditional advertising like billboards, commercials, direct mail or telemarketing to reach consumers about their products and services.

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Topics: internet marketing tips, Inbound Marketing, inbound marketing lessons, Outbound Marketing, inbound marketing blog, inbound marketing tips

What Should I Do During a Social Media Crisis?

Posted by Kristina Chester on Fri, Sep 06, 2013 @ 09:08 AM

 If you have ever managed a social media platform, then you know that there are times when things can go horribly, horribly, (did we say horribly?) wrong. You wake up, head to work, log in to your computer, and there it is. One of the unholiest of unholy posts you have ever seen. Your hands start to sweat, your blood pressure rises, and all you want to do is hide away in a dark cave where the internet can never find you.

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Topics: Social Media Marketing, internet marketing tips, Twitter, content marketing, Web Marketing, Facebook, social networking

How to Implement a Video Marketing Strategy

Posted by Kristina Chester on Wed, Aug 14, 2013 @ 02:54 PM

It's no surprise that video marketing is gaining popularity ever since Youtube, Vine, Instagram, and other social media outlets made sharing and production so easy. Luckily for the marketing industry, video content can be a great way to capitalize on attracting new leads, connecting with your visitors, or engaging valued customers.

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Topics: Social Media Marketing, internet marketing tips, content marketing, content, Instagram video, content marketing campaign, Web Marketing, Inbound Marketing, Video, Video Marketing, visual content, inbound marketing tips, video on Instagram

The #1 Reason Your Inbound Marketing Campaign Will Fail

Posted by Danielle Allard on Mon, Jul 08, 2013 @ 03:43 PM

There are plenty of ways to drive your inbound marketing campaign straight into the ground. Yes, we're starting off this post a little on the negative side of things; hey it's Monday, we need our afternoon caffeine, and we promise to swing it back up to Hubspot-happy by the end, so humor us for now. Anyways, you could send spammy e-mails to unsuspecting bystanders, rip off other marketers' content, keyword stuff, and the list goes on. Above all else however, there is one thing that will absolutely doom your inbound marketing from the beginning: failing to create your buyer personas. 

Hubspot has stated that every marketing action you make should be dictated by your buyer personas. You know how much we love Hubspot, (check out why here) and we think this statement is probably one of the smartest they've made. Why? Because valuable content is at the core of inbound marketing. One of the determining factors of its value will be how useful it is. If you don't know who your buyer personas are, then how are you going to produce content that is useful to them? 

For those of you who aren't 100% familiar with this term yet, or even if you are, we'll quickly review what exactly defines a buyer persona. By definition, buyer personas are fictional characters who represent a brand's ideal customers. It's common for businesses to have more than one ideal customer, and for that customer to change depending on the growth or goals of the business. When developing these personas, you should consider factors such as:

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Topics: Lead Generation, website development, internet marketing tips, Web Marketing, Inbound Marketing, Hubspot, website content writing tips

WWIII: Vine vs. Instagram Video

Posted by ImageWorks Intern on Thu, Jul 04, 2013 @ 11:00 AM

Last week Instagram and Facebook launched their new video service, Instagram video, in order to compete with Twitter’s Vine app. Instragram’s video offers the user 15 seconds to shoot a desired subject and is completely editable. So, while we’ve provided you with tips on how to use Instagram video for your marketing advantage, should you continue with Vine? Will users stay loyal to the infantile platform or switch over to Instagram, which was delivered to them in a simple app update?

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Topics: Social Media Marketing, internet marketing tips, Twitter, content marketing, Instagram video, Inbound Marketing, digital marketing, Video, Facebook, Video Marketing, social networking, inbound marketing tips, video on Instagram, Instagram vs Twitter, twitter vs instagram

A Guide to Twitter Analytics & Why It’s Important

Posted by ImageWorks Intern on Fri, Jun 14, 2013 @ 01:15 PM

Since its creation in 2006, Twitter has become one of the strongest and most powerful platforms that companies have at their disposal. As inbound marketers, you know how to use Twitter to push out content, drive traffic and create user engagement. And now Twitter is bringing out the big guns by making the site even more useful.

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Topics: Social Media Marketing, marketing, internet marketing tips, Twitter, Twitter Analytics, CT Inbound Marketing, Inbound Marketing, digital marketing, Twitter tips, inbound marketing tips

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