---
title: CT Inbound Marketing Blog | ImageWorks, LLC | internet marketing tips
description: internet marketing tips | This blog offers a multitude of posts concerning ct web design and inbound marketing.
---

<https://www.facebook.com/ImageWorksCT> <https://twitter.com/imageworksllc> <https://www.linkedin.com/company/imageworks-llc> <https://www.youtube.com/user/ImageWorksLLC>  860.454.0582

[![IW2017](https://blog.imageworksllc.com/hubfs/ImageWorks_April2018/Image/logo.png) ](http://imageworksllc.com/)

# ImageWorksBlog

## [How Do I Optimize My Website for Voice Search?](https://blog.imageworksllc.com/blog/how-do-i-optimize-my-website-for-voice-search)

 Posted by [Jeffrey Cohen](https://blog.imageworksllc.com/blog/author/jeffrey-cohen) on Thu, Dec 05, 2019 @ 02:48 PM

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[![Voice search](https://blog.imageworksllc.com/hubfs/Voice%20search.jpg) ](https://blog.imageworksllc.com/blog/how-do-i-optimize-my-website-for-voice-search)

Hey kids…a new sobering statistic: According to the PEW Internet Research Center - By the year 2020, *half of all internet searches will be voice searches.* This is because Siri, Alexa, Google Assistant, and Mobile phones are more popular than ever.

So, in order to prevent loss of market share or get a leg up on the competition and actually gain market share, marketers and designers should start a shift to allow for voice search to ensure there’s a smooth, natural experience for voice search users. Responses must be conversational, actionable and easy to understand. So how do you Optimize your Website for Voice Search?

[Read More](https://blog.imageworksllc.com/blog/how-do-i-optimize-my-website-for-voice-search)

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 Topics: [SEO](https://blog.imageworksllc.com/blog/topic/seo), [SEO Tips](https://blog.imageworksllc.com/blog/topic/seo-tips), [SEO strategy](https://blog.imageworksllc.com/blog/topic/seo-strategy), [internet marketing tips](https://blog.imageworksllc.com/blog/topic/internet-marketing-tips), [blog tips](https://blog.imageworksllc.com/blog/topic/blog-tips), [blogging tips](https://blog.imageworksllc.com/blog/topic/blogging-tips), [Voice Search Optimization](https://blog.imageworksllc.com/blog/topic/voice-search-optimization), [Voice Search](https://blog.imageworksllc.com/blog/topic/voice-search), [Digital Marketing Tips](https://blog.imageworksllc.com/blog/topic/digital-marketing-tips), [SEO Trends](https://blog.imageworksllc.com/blog/topic/seo-trends)

## [Step Into The ImageWorks Office With Jeffrey Cohen](https://blog.imageworksllc.com/blog/step-into-the-imageworks-office-with-jeffrey-cohen)

 Posted by [Dean Ravenola](https://blog.imageworksllc.com/blog/author/dean-ravenola) on Tue, Oct 22, 2019 @ 08:00 AM

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[![Jeffrey seated (cropped)](https://blog.imageworksllc.com/hubfs/Jeffrey%20seated%20(cropped).jpg) ](https://blog.imageworksllc.com/blog/step-into-the-imageworks-office-with-jeffrey-cohen)

#### Jeffrey Cohen is the V.P. of ImageWorks LLC and I recently had the pleasure of interviewing him.

[Read More](https://blog.imageworksllc.com/blog/step-into-the-imageworks-office-with-jeffrey-cohen)

 0 Comments [Click here to read/write comments](https://blog.imageworksllc.com/blog/step-into-the-imageworks-office-with-jeffrey-cohen#comments-listing)

 Topics: [marketing](https://blog.imageworksllc.com/blog/topic/marketing), [Website success](https://blog.imageworksllc.com/blog/topic/website-success), [internet marketing tips](https://blog.imageworksllc.com/blog/topic/internet-marketing-tips), [CT Inbound Marketing](https://blog.imageworksllc.com/blog/topic/ct-inbound-marketing), [digital marketing](https://blog.imageworksllc.com/blog/topic/digital-marketing), [Google Analytics](https://blog.imageworksllc.com/blog/topic/google-analytics), [Digital Marketing Tips](https://blog.imageworksllc.com/blog/topic/digital-marketing-tips), [interview](https://blog.imageworksllc.com/blog/topic/interview), [ImageWorks Interview](https://blog.imageworksllc.com/blog/topic/imageworks-interview)

## [Step Into the ImageWorks Office With Matthew Trant](https://blog.imageworksllc.com/blog/step-into-the-imageworks-office-with-matthew-trant)

 Posted by [Dean Ravenola](https://blog.imageworksllc.com/blog/author/dean-ravenola) on Tue, Oct 08, 2019 @ 11:36 AM

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[![20232095_10101648436946397_5354590100221616738_o](https://blog.imageworksllc.com/hubfs/20232095_10101648436946397_5354590100221616738_o.jpg) ](https://blog.imageworksllc.com/blog/step-into-the-imageworks-office-with-matthew-trant)

#### Matthew Trant is the V.P. of Digital Marketing & Analytics here at ImageWorks LLC and I recently had the pleasure of interviewing him.

[Read More](https://blog.imageworksllc.com/blog/step-into-the-imageworks-office-with-matthew-trant)

 0 Comments [Click here to read/write comments](https://blog.imageworksllc.com/blog/step-into-the-imageworks-office-with-matthew-trant#comments-listing)

 Topics: [marketing](https://blog.imageworksllc.com/blog/topic/marketing), [Website success](https://blog.imageworksllc.com/blog/topic/website-success), [internet marketing tips](https://blog.imageworksllc.com/blog/topic/internet-marketing-tips), [CT Inbound Marketing](https://blog.imageworksllc.com/blog/topic/ct-inbound-marketing), [Google Analytics](https://blog.imageworksllc.com/blog/topic/google-analytics), [Digital Marketing Tips](https://blog.imageworksllc.com/blog/topic/digital-marketing-tips), [interview](https://blog.imageworksllc.com/blog/topic/interview), [ImageWorks Interview](https://blog.imageworksllc.com/blog/topic/imageworks-interview)

## [Inbound Marketing Terms You'll Want to Know](https://blog.imageworksllc.com/blog/bid/325876/Inbound-Marketing-Terms-You-ll-Want-to-Know)

 Posted by [Jeffrey Cohen](https://blog.imageworksllc.com/blog/author/jeffrey-cohen) on Wed, Nov 20, 2013 @ 03:36 PM

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[![](https://blog.imageworksllc.com/hs-fs/file-386590376-png/images/screen_shot_2013-11-20_at_3.40.27_pm.png) ](https://blog.imageworksllc.com/blog/bid/325876/Inbound-Marketing-Terms-You-ll-Want-to-Know)

Whether you are just getting started in your inbound marketing campaign, or you've been working in the industry for some time, it's critical to continually grow your understanding and knowledge. Knowing and understanding important key marketing terms can help you communicate with your marketing team, or if you work within the industry, help boost your credibility. In an industry that's constantly changing, it's important to stay in touch with all of the latest trends, including the emergence of new fun terms, like Pin, or hash tag. But, sometimes you come across a term or concept that you aren't entirely sure of. No one ever said you had to be a know-it-all, in fact, you shouldn't have to be.

[Read More](https://blog.imageworksllc.com/blog/bid/325876/Inbound-Marketing-Terms-You-ll-Want-to-Know)

 0 Comments [Click here to read/write comments](https://blog.imageworksllc.com/blog/bid/325876/Inbound-Marketing-Terms-You-ll-Want-to-Know#comments-listing)

 Topics: [internet marketing tips](https://blog.imageworksllc.com/blog/topic/internet-marketing-tips), [Inbound Marketing](https://blog.imageworksllc.com/blog/topic/inbound-marketing), [inbound marketing terms](https://blog.imageworksllc.com/blog/topic/inbound-marketing-terms), [marketing essentials](https://blog.imageworksllc.com/blog/topic/marketing-essentials)

## [Inbound Marketing vs. Outbound Marketing (Infographic)](https://blog.imageworksllc.com/blog/bid/316692/Inbound-Marketing-vs-Outbound-Marketing-Infographic)

 Posted by [Jeffrey Cohen](https://blog.imageworksllc.com/blog/author/jeffrey-cohen) on Fri, Sep 20, 2013 @ 12:09 PM

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[![](https://blog.imageworksllc.com/hs-fs/file-312053294-png/images/8d659f07.png) ](https://blog.imageworksllc.com/blog/bid/316692/Inbound-Marketing-vs-Outbound-Marketing-Infographic)

Marketing has evolved over the years, thanks to the internet. Now, people are turning to the web to find, research, and buy products, especially since it's all at their convenience. Even marketers are changing as they no longer have to rely solely on traditional advertising like billboards, commercials, direct mail or telemarketing to reach consumers about their products and services.

[Read More](https://blog.imageworksllc.com/blog/bid/316692/Inbound-Marketing-vs-Outbound-Marketing-Infographic)

 4 Comments [Click here to read/write comments](https://blog.imageworksllc.com/blog/bid/316692/Inbound-Marketing-vs-Outbound-Marketing-Infographic#comments-listing)

 Topics: [internet marketing tips](https://blog.imageworksllc.com/blog/topic/internet-marketing-tips), [Inbound Marketing](https://blog.imageworksllc.com/blog/topic/inbound-marketing), [inbound marketing lessons](https://blog.imageworksllc.com/blog/topic/inbound-marketing-lessons), [Outbound Marketing](https://blog.imageworksllc.com/blog/topic/outbound-marketing), [inbound marketing blog](https://blog.imageworksllc.com/blog/topic/inbound-marketing-blog), [inbound marketing tips](https://blog.imageworksllc.com/blog/topic/inbound-marketing-tips)

## [What Should I Do During a Social Media Crisis?](https://blog.imageworksllc.com/blog/bid/311480/What-Should-I-Do-During-a-Social-Media-Crisis)

 Posted by [Kristina Chester](https://blog.imageworksllc.com/blog/author/kristina-chester) on Fri, Sep 06, 2013 @ 09:08 AM

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[![](https://blog.imageworksllc.com/hs-fs/file-382878728-jpg/images/istock_000015552613small.jpg) ](https://blog.imageworksllc.com/blog/bid/311480/What-Should-I-Do-During-a-Social-Media-Crisis)

 If you have ever managed a social media platform, then you know that there are times when things can go horribly, horribly, (did we say horribly?) wrong. You wake up, head to work, log in to your computer, and there it is. One of the unholiest of unholy posts you have ever seen. Your hands start to sweat, your blood pressure rises, and all you want to do is hide away in a dark cave where the internet can never find you.

[Read More](https://blog.imageworksllc.com/blog/bid/311480/What-Should-I-Do-During-a-Social-Media-Crisis)

 2 Comments [Click here to read/write comments](https://blog.imageworksllc.com/blog/bid/311480/What-Should-I-Do-During-a-Social-Media-Crisis#comments-listing)

 Topics: [Social Media Marketing](https://blog.imageworksllc.com/blog/topic/social-media-marketing), [internet marketing tips](https://blog.imageworksllc.com/blog/topic/internet-marketing-tips), [Twitter](https://blog.imageworksllc.com/blog/topic/twitter), [content marketing](https://blog.imageworksllc.com/blog/topic/content-marketing), [Web Marketing](https://blog.imageworksllc.com/blog/topic/web-marketing), [Facebook](https://blog.imageworksllc.com/blog/topic/facebook), [social networking](https://blog.imageworksllc.com/blog/topic/social-networking)

## [How to Implement a Video Marketing Strategy](https://blog.imageworksllc.com/blog/bid/309197/How-to-Implement-a-Video-Marketing-Strategy)

 Posted by [Kristina Chester](https://blog.imageworksllc.com/blog/author/kristina-chester) on Wed, Aug 14, 2013 @ 02:54 PM

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[![](https://blog.imageworksllc.com/hs-fs/file-384644176-jpg/images/istock_000015953089medium-resized-600.jpg) ](https://blog.imageworksllc.com/blog/bid/309197/How-to-Implement-a-Video-Marketing-Strategy)

It's no surprise that video marketing is gaining popularity ever since Youtube, Vine, Instagram, and other social media outlets made sharing and production so easy. Luckily for the marketing industry, video content can be a great way to capitalize on attracting new leads, connecting with your visitors, or engaging valued customers.

[Read More](https://blog.imageworksllc.com/blog/bid/309197/How-to-Implement-a-Video-Marketing-Strategy)

 12 Comments [Click here to read/write comments](https://blog.imageworksllc.com/blog/bid/309197/How-to-Implement-a-Video-Marketing-Strategy#comments-listing)

 Topics: [Social Media Marketing](https://blog.imageworksllc.com/blog/topic/social-media-marketing), [internet marketing tips](https://blog.imageworksllc.com/blog/topic/internet-marketing-tips), [content marketing](https://blog.imageworksllc.com/blog/topic/content-marketing), [content](https://blog.imageworksllc.com/blog/topic/content), [Instagram video](https://blog.imageworksllc.com/blog/topic/instagram-video), [content marketing campaign](https://blog.imageworksllc.com/blog/topic/content-marketing-campaign), [Web Marketing](https://blog.imageworksllc.com/blog/topic/web-marketing), [Inbound Marketing](https://blog.imageworksllc.com/blog/topic/inbound-marketing), [Video](https://blog.imageworksllc.com/blog/topic/video), [Video Marketing](https://blog.imageworksllc.com/blog/topic/video-marketing), [visual content](https://blog.imageworksllc.com/blog/topic/visual-content), [inbound marketing tips](https://blog.imageworksllc.com/blog/topic/inbound-marketing-tips), [video on Instagram](https://blog.imageworksllc.com/blog/topic/video-on-instagram)

## [WWIII: Vine vs. Instagram Video](https://blog.imageworksllc.com/blog/bid/302164/WWIII-Vine-vs-Instagram-Video)

 Posted by [ImageWorks Intern](https://blog.imageworksllc.com/blog/author/imageworks-intern) on Thu, Jul 04, 2013 @ 11:00 AM

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[![](https://blog.imageworksllc.com/hs-fs/file-214610648-png/images/picture_211.png) ](https://blog.imageworksllc.com/blog/bid/302164/WWIII-Vine-vs-Instagram-Video)

Last week Instagram and Facebook launched their new video service, Instagram video, in order to compete with Twitter’s Vine app. Instragram’s video offers the user 15 seconds to shoot a desired subject and is completely editable. So, while we’ve provided you with tips on [how to use Instagram video](https://blog.imageworksllc.com/blog/bid/301809/Social-Media-Marketing-Tips-for-Instagram-Video) for your marketing advantage, should you continue with Vine? Will users stay loyal to the infantile platform or switch over to Instagram, which was delivered to them in a simple app update?

[Read More](https://blog.imageworksllc.com/blog/bid/302164/WWIII-Vine-vs-Instagram-Video)

 5 Comments [Click here to read/write comments](https://blog.imageworksllc.com/blog/bid/302164/WWIII-Vine-vs-Instagram-Video#comments-listing)

 Topics: [Social Media Marketing](https://blog.imageworksllc.com/blog/topic/social-media-marketing), [internet marketing tips](https://blog.imageworksllc.com/blog/topic/internet-marketing-tips), [Twitter](https://blog.imageworksllc.com/blog/topic/twitter), [content marketing](https://blog.imageworksllc.com/blog/topic/content-marketing), [Instagram video](https://blog.imageworksllc.com/blog/topic/instagram-video), [Inbound Marketing](https://blog.imageworksllc.com/blog/topic/inbound-marketing), [digital marketing](https://blog.imageworksllc.com/blog/topic/digital-marketing), [Video](https://blog.imageworksllc.com/blog/topic/video), [Facebook](https://blog.imageworksllc.com/blog/topic/facebook), [Video Marketing](https://blog.imageworksllc.com/blog/topic/video-marketing), [social networking](https://blog.imageworksllc.com/blog/topic/social-networking), [inbound marketing tips](https://blog.imageworksllc.com/blog/topic/inbound-marketing-tips), [video on Instagram](https://blog.imageworksllc.com/blog/topic/video-on-instagram), [Instagram vs Twitter](https://blog.imageworksllc.com/blog/topic/instagram-vs-twitter), [twitter vs instagram](https://blog.imageworksllc.com/blog/topic/twitter-vs-instagram)

## [A Guide to Twitter Analytics & Why It’s Important](https://blog.imageworksllc.com/blog/bid/298439/A-Guide-to-Twitter-Analytics-Why-It-s-Important)

 Posted by [ImageWorks Intern](https://blog.imageworksllc.com/blog/author/imageworks-intern) on Fri, Jun 14, 2013 @ 01:15 PM

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[![](https://blog.imageworksllc.com/hs-fs/file-68231488-png/images/picture_22-resized-600.png) ](https://blog.imageworksllc.com/blog/bid/298439/A-Guide-to-Twitter-Analytics-Why-It-s-Important)

Since its creation in 2006, Twitter has become one of the strongest and most powerful platforms that companies have at their disposal. As inbound marketers, you know how to use Twitter to push out content, drive traffic and [create user engagement](https://blog.imageworksllc.com/blog/bid/293916/Simple-Tips-for-Growing-Your-Followers-on-Twitter). And now Twitter is bringing out the big guns by making the site even more useful.

[Read More](https://blog.imageworksllc.com/blog/bid/298439/A-Guide-to-Twitter-Analytics-Why-It-s-Important)

 1 Comment [Click here to read/write comments](https://blog.imageworksllc.com/blog/bid/298439/A-Guide-to-Twitter-Analytics-Why-It-s-Important#comments-listing)

 Topics: [Social Media Marketing](https://blog.imageworksllc.com/blog/topic/social-media-marketing), [marketing](https://blog.imageworksllc.com/blog/topic/marketing), [internet marketing tips](https://blog.imageworksllc.com/blog/topic/internet-marketing-tips), [Twitter](https://blog.imageworksllc.com/blog/topic/twitter), [Twitter Analytics](https://blog.imageworksllc.com/blog/topic/twitter-analytics), [CT Inbound Marketing](https://blog.imageworksllc.com/blog/topic/ct-inbound-marketing), [Inbound Marketing](https://blog.imageworksllc.com/blog/topic/inbound-marketing), [digital marketing](https://blog.imageworksllc.com/blog/topic/digital-marketing), [Twitter tips](https://blog.imageworksllc.com/blog/topic/twitter-tips), [inbound marketing tips](https://blog.imageworksllc.com/blog/topic/inbound-marketing-tips)

## [How to Create the Best Landing Page for Your Business](https://blog.imageworksllc.com/blog/bid/295814/How-to-Create-the-Best-Landing-Page-for-Your-Business)

 Posted by [Rachelyn Provencher](https://blog.imageworksllc.com/blog/author/rachelyn-provencher) on Mon, Jun 03, 2013 @ 02:24 PM

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[![](https://blog.imageworksllc.com/hs-fs/file-56841465-jpg/images/istock_000010749447xsmall-resized-600.jpg) ](https://blog.imageworksllc.com/blog/bid/295814/How-to-Create-the-Best-Landing-Page-for-Your-Business)

The [landing page](//blog.imageworksllc.com/turn-your-web-site-into-a-lead-generating-machine?hsCtaTracking=daa7d24c-ba5a-4079-a55e-3cdf0b37b013|44d8a38c-f4b6-4ed6-b194-2755f117aba4) on your website is the one of the most important elements in the lead generation process. Many inbound marketers forget just how important the landing page actually is, and focus only on the content offer behind that page. Don't be fooled --the landing page makes an incredible impact on conversions and cannot be ignored. The next time you sit down to write a landing page for your unique offer, ask yourself if your readers would feel truly compelled to read what you've written. As [Hubspot](https://blog.imageworksllc.com/blog/topic/www.hubspot.com) would say, is your content *remarkable* enough?

[Read More](https://blog.imageworksllc.com/blog/bid/295814/How-to-Create-the-Best-Landing-Page-for-Your-Business)

 4 Comments [Click here to read/write comments](https://blog.imageworksllc.com/blog/bid/295814/How-to-Create-the-Best-Landing-Page-for-Your-Business#comments-listing)

 Topics: [internet marketing tips](https://blog.imageworksllc.com/blog/topic/internet-marketing-tips), [Inbound Marketing](https://blog.imageworksllc.com/blog/topic/inbound-marketing), [digital marketing](https://blog.imageworksllc.com/blog/topic/digital-marketing)

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