One of the biggest changes to Google's search system in years has arrived, BERT. BERT stands for Bidirectional Encoder Representations from Transformers. In plain English, this means that BERT is a neural network-based technique for natural language processing pre-training. Still confused? Put as simply as possible, BERT will help Google's search engine understand language a bit more like we humans do. With this new algorithm update, Google will be able to better comprehend the nuances and context of words used in searches and therefore produce more relevant results.
Google's search algorithm has been updated countless times. With each update, Google gets a little bit smarter and is better able to understand both the content in its rankings and the content of the searches users type in. Each year, Google becomes easier to use and better at delivering the best search results for its users' queries. GreenGeeks has compiled a year-by-year breakdown of the most significant Google algorithm breakdowns. Check it out below to see how Google has evolved over the years.
A website is essential to the success of your business in the modern age, and a quality website will help establish the trustworthiness of your brand. However, a good website will only get you so far if your potential customers can’t find you on the web. To have a truly successful website, it will need to be ranked well on Google to help your potential customers find it. We’ve broken down the methods to improve your website’s ranking and ensure that your potential customers find you on Google.
Fresh content is at the heart of your inbound marketing and SEO efforts. Posting new, fresh, and engaging content helps users to find you, spreads the word about your brand, and can get people interested in what you have to say and offer. Now imagine being expected to crank out new content day after day and month after month with no sign of respite!
Even for gifted writers, that sounds quite daunting. What's a writer to do? The answer is simple: repurpose your best blog material and turn it into fresh, new material that can bring in more traffic and higher conversion rates. This tactic only works if you do it well, so take heed. This blog offers five quick tips to help struggling content creators to refresh or repurpose old blog content.
There's a wide variety of reasons why you may not be ranking well or at all on Google-- these issues may be related to content, coding, or both. So: Why Can't I find My Website On Google?
First you must consider whether your site is not indexed at all or is just ranking poorly.
To see if your site has been indexed by Google you can enter in “site:yourdomainname.com” in Google’s search box where “yourdomainname.com” is, well, your domain name.
If you find that a few or all of your web pages appear as results, then you can take a sigh of relief-- you are in Google's index. Continue reading to learn a few common reasons why you may not be able to find your website on search engine results pages.
SEO is important to boost your website's traffic and help search engines understand how your content can benefit consumers. The online world is constantly advancing and it can be challenging to stand out. This is where strategic Search Engine Optimization can help your website grow and advance. This article discusses the top SEO mistakes that harm your website so you can avoid these common blunders to continue developing your business and possess a better understanding of how to boost your traffic with the most efficient SEO marketing methods.
Google wants mobile users to have easy access to websites that have been mobile optimized. We don’t blame them: mobile search has increased dramatically in recent years, so it is important to prioritize sites that are mobile friendly. According to Google, the changes will "affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices." (Source) Luckily, Google has given site owners a warning about this change, so you still have time to prepare. In this blog post, we will discuss Google's mobile updates, and what to expect if you are a website owner.
Implementing a social media strategy is not always a simple task, and can take more time than you have on your hands. When properly executed, a social media campaign can generate website traffic to your website, while bringing in new leads for your business, allowing you to connect with prospective buyers.
Google has kept inbound marketers on their toes with periodical algorithm changes; however, one thing has stayed rather consistent for those who are looking to optimize for SEO: keyword research. The need to perform keyword research has stayed the same, though the process has changed. In this blog post, I will lay out a process you can use to incorporate a strong keyword strategy that can help you come up with and narrow down a list of terms you want to rank for.
Unlike Penguin and Panda, Google's latest update, Hummingbird, is an entire overhaul of the algorithm. Less than a couple of weeks old, it's already turning some Search Engine Optimization experts on their heads.