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Strategic Digital Marketing for Connecticut Startups: A Roadmap to Success

Posted by Sarah Gamache on Mon, Oct 23, 2023 @ 08:45 AM

For startups in Connecticut, the digital landscape holds immense potential for growth and success. However, navigating this dynamic terrain requires more than just a mere online presence. It demands a strategic digital marketing approach that can steer startups towards their goals. In this article, we'll delve into the concept of a digital marketing strategy roadmap and provide valuable insights to help Connecticut startups chart a successful course.

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Topics: Startup Company, Digital Ads

Understanding Political Digital Advertising in 2020

Posted by Dean Ravenola on Tue, Dec 24, 2019 @ 11:00 AM

With so many recent changes in political digital advertising, most political campaigns have had to adjust their marketing strategies. Some social media sites, such as Twitter, have even banned political and issue advertising altogether. Keeping up with all of the changes can be exhausting, so for your convenience, ImageWorks has compiled a list of things you need to be aware of, hopefully giving you a solid understanding of political digital advertising in 2020.

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Topics: Digital Marketing Trends, Digital Marketing Campaign, Political Campaign Advertising, Digital Marketing for Politics, Digital Ads, Facebook Advertising, Website Changes, Changes to Google, Advertising on Google

Why Do Ads Follow Me Around the Internet?

Posted by Catherine Hatch on Tue, Feb 27, 2018 @ 11:33 AM

Have you ever searched for something and then noticed ads for that product following you around the Internet? Have you looked at an item then decided not to buy it, only to be constantly reminded of the item on every site you visit? No, it’s not the FBI monitoring your activity. It’s actually a marketing tactic known as retargeting! How does retargeting work? Read below to find out.

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Topics: Retargeting, Digital Ads

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