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Sayonara, Cross Site Tracking: Why Google is Leaving 3rd Party Cookies Behind

Posted by Jesse Cohen on Thu, May 27, 2021 @ 01:32 PM

For the first time in twenty years, Google has announced they are doing away with their 3rd party tracking. You may look at this statement and think, “Ah, finally!” Or, you may be reading this and thinking, “Someone explained this exact thing to me once and told me I should care but I forgot why.” Fear not. In this article we’re going to demystify third-party tracking and explain why it’s being replaced, and what this means for advertisers and end-users alike. Let’s go!

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Topics: Google updates, digital marketing, Changes to Google, Advertising on Google

Benefits of using Visual Content in PDF Marketing Material

Posted by Liza Cormier on Tue, Jan 05, 2021 @ 03:59 PM

Adding the right images to your PDF marketing material has been shown to turn interested readers into sales. There are a couple reasons why this works, and we’re going to go over them so you can increase the conversion rate of your marketing materials. 

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Topics: marketing tips, digital marketing, effective images

Google Analytics 4 New Features

Posted by Liza Cormier on Mon, Oct 19, 2020 @ 04:14 PM

Google Analytics is a marketing tool for businesses to utilize in order to better understand customer preferences, and in turn, create an experience that caters to those preferences, so, here are:

Google analytics 4 New Features.

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Topics: digital marketing, Google Analytics

3 Types of Digital Marketing to Generate More Leads [Infographic]

Posted by Dean Ravenola on Mon, Nov 11, 2019 @ 01:18 PM

Generating a healthy amount of leads can be a difficult task no matter what industry you work in. However, with the help of digital marketing, you can turn your website into a lead generation machine! Digital marketing takes advantage of online channels such as social media and search engines to drive more potential customers to your company website. Although there are a number of different effective marketing strategies, here are three of the best kinds of digital marketing for generating more leads...

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Topics: Social Media Marketing, SEO, Search Engine Optimization, digital marketing, Search Engine Marketing, SEO Basics, Paid Search, Digital Marketing Tips, Digital Marketing 2020, Paid Search Marketing

5 Handy Online Resources for Digital Marketing

Posted by Dean Ravenola on Mon, Nov 11, 2019 @ 01:17 PM

Marketing your business online can be overwhelming if you are not familiar with either social media or digital marketing strategies. There are social profiles you need to set up, post content you need to create, photos that you need to format properly. Luckily, there are a number of helpful resources online for business owners looking to promote their company through online channels. Here are some of the most powerful tools for digital marketing you can find online.

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Topics: online marketing, online lead generation techniques, digital marketing, Digital Marketing Trends, Digital Marketing for Small Businesses, Digital Marketing Tips, Digital Marketing 2020, Digital Marketing Tools, Digital Marketing Applications, Digital Marketing blogs

Step Into The ImageWorks Office With Jeffrey Cohen

Posted by Dean Ravenola on Tue, Oct 22, 2019 @ 08:00 AM

Jeffrey Cohen is the V.P. of ImageWorks LLC and I recently had the pleasure of interviewing him.

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Topics: marketing, Website success, internet marketing tips, CT Inbound Marketing, digital marketing, Google Analytics, Digital Marketing Tips, interview, ImageWorks Interview

Four Developments That Will Transform Digital Marketing Tech Strategy

Posted by Dean Ravenola on Tue, Oct 01, 2019 @ 09:19 AM

According to trends observed in the Gartner Hope Cycle for Digital Marketing and Advertising Report for 2019, four emerging technologies that have the capacity to change the way marketers run their technology ecosystems. If you haven't heard of them yet, now is the time to start doing some research. By adopting some of this tech early, you might be able to stay ahead of the curve. Here are the four technologies that will soon be disrupting the marketing landscape.

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Topics: digital marketing, Marketing Personalization, 2019 Digital Marketing, marketing technology, marketing tech

6 Tips to Choose a Digital Marketing Agency

Posted by Catherine Hatch on Fri, Apr 27, 2018 @ 10:05 AM

Digital marketing is essential to the marketing strategy of any 21st century business. Without a strong online presence, it is very difficult for companies to find success. For this reason, finding a great digital marketing agency is an important business decision. They will help define your online presence and ensure that your target audience finds your website. With so many different digital marketing agencies out there, it can be hard to pick one. We’ve compiled a list of tips to help you find the right digital marketing agency for your business.

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Topics: digital marketing, Digital Marketing Agency, Choosing a Digital Marketing Agency

Web Design Mistakes That Create A Poor First Impression

Posted by Brandon Choquette on Fri, Nov 11, 2016 @ 11:00 AM
The web design process can be fraught with disappointment: you invest time, money, and great effort without any guarantee of the results you long for. Perhaps you hoped for a tidal wave of visitors and were left with only a handful of people visiting your site on a daily basis. While a failed web project can leave you feeling hopeless, there are changes you can make to get on the right track. While you may need to adjust your SEO or marketing strategy, it's essential that you consider adjusting your site's design, an often neglected component that drives online success. Website design mistakes can certainly sabotage your marketing efforts, so to avoid this, we've covered a few common web design mistakes and how to avoid them. Ready to get started?
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Topics: web design, online marketing, user experience, digital marketing

How To Start Your Digital Marketing Career (Infographic)

Posted by Kelsey Ringuette on Wed, Oct 12, 2016 @ 09:42 AM

Digital marketing is a fast growing field and is only going to continue to rise. However, digital marketing is also a competitive field and will take effort to stand out and break into the market. Landing your dream job takes time and effort as well as that special something that highlights you among all the other applicants. Prove to employers you are the one that will take their company to new heights by researching what it takes as laid out in the infographic below.

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Topics: Inbound Marketing, digital marketing

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