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Google Analytics is a marketing tool for businesses to utilize in order to better understand customer preferences, and in turn, create an experience that caters to those preferences.

Generating a healthy amount of leads can be a difficult task no matter what industry you work in. However, with the help of digital marketing, you can turn your website into a lead generation machine! Digital marketing takes advantage of online channels such as social media and search engines to drive more potential customers to your company website. Although there are a number of different effective marketing strategies, here are three of the best kinds of digital marketing for generating more leads...

Marketing your business online can be overwhelming if you are not familiar with either social media or digital marketing strategies. There are social profiles you need to set up, post content you need to create, photos that you need to format properly. Luckily, there are a number of helpful resources online for business owners looking to promote their company through online channels. Here are some of the most powerful tools for digital marketing you can find online.

Jeffrey Cohen is the V.P. of ImageWorks LLC and I recently had the pleasure of interviewing him.

According to trends observed in the Gartner Hope Cycle for Digital Marketing and Advertising Report for 2019, four emerging technologies that have the capacity to change the way marketers run their technology ecosystems. If you haven't heard of them yet, now is the time to start doing some research. By adopting some of this tech early, you might be able to stay ahead of the curve. Here are the four technologies that will soon be disrupting the marketing landscape.

Digital marketing is essential to the marketing strategy of any 21^st century business. Without a strong online presence, it is very difficult for companies to find success. For this reason, finding a great digital marketing agency is an important business decision. They will help define your online presence and ensure that your target audience finds your website. With so many different digital marketing agencies out there, it can be hard to pick one. We’ve compiled a list of tips to help you find the right digital marketing agency for your business.

The web design process can be fraught with disappointment: you invest time, money, and great effort without any guarantee of the results you long for. Perhaps you hoped for a tidal wave of visitors and were left with only a handful of people visiting your site on a daily basis. While a failed web project can leave you feeling hopeless, there are changes you can make to get on the right track. While you may need to adjust your SEO or marketing strategy, it's essential that you consider adjusting your site's design, an often neglected component that drives online success. Website design mistakes can certainly sabotage your marketing efforts, so to avoid this, we've covered a few common web design mistakes and how to avoid them. Ready to get started?

Digital marketing is a fast growing field and is only going to continue to rise. However, digital marketing is also a competitive field and will take effort to stand out and break into the market. Landing your dream job takes time and effort as well as that special something that highlights you among all the other applicants. Prove to employers you are the one that will take their company to new heights by researching what it takes as laid out in the infographic below.