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5 Essential Elements of a Stunning Website Design

Posted by Sarah Gamache on Mon, May 15, 2023 @ 09:15 AM

In today's digital age, a website is often the first point of contact for businesses with their potential customers. A well-designed website not only attracts visitors but also helps in building brand credibility and increasing conversions. Here are five essential elements of a stunning website design that every business should consider:

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Topics: CT website design, digital marketing, Business Website

Beyond Keywords: Advanced SEO Techniques for Driving Organic Traffic

Posted by Sarah Gamache on Mon, May 08, 2023 @ 09:51 AM

In today's competitive online landscape, simply relying on keywords is no longer enough to drive organic traffic to your website. With ever-changing search engine algorithms and the increasing sophistication of search engines, advanced SEO techniques have become crucial for businesses and website owners who want to stay ahead of the game. In this blog post, we will explore some advanced SEO techniques that go beyond keywords and can help you drive more organic traffic to your website.

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Topics: SEO, digital marketing, Organic Search

How to Design a Landing Page that Converts Visitors into Customers

Posted by Sarah Gamache on Mon, Apr 24, 2023 @ 09:28 AM

If you're running an online business, then you know the importance of having a landing page that can convert visitors into customers.  A well-designed landing page can be the key to increasing your conversion rates and boosting your revenue. In this blog post, we'll take a look at how to design a landing page that converts visitors into customers.

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Topics: SEO Tips, digital marketing, landing page

5 Essential Digital Marketing Strategies for Small Businesses

Posted by Sarah Gamache on Mon, Apr 17, 2023 @ 09:31 AM

Small businesses often face limited budgets when it comes to marketing their products or services. However, digital marketing has opened up a world of opportunities for small businesses to reach their target audience without breaking the bank. Here are five essential digital marketing strategies that small businesses should consider:

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Topics: Social Media Marketing, SEO, digital marketing

The Importance of Website Accessibility And How To Make Your Site More Accessible To All Users

Posted by Sarah Gamache on Mon, Mar 20, 2023 @ 10:00 AM

As the internet continues to grow and evolve, it's essential to ensure that websites are accessible to all users, including those with disabilities. In this blog, we'll discuss the importance of website accessibility and provide tips on how to make your site more accessible to all users.

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Topics: website development, digital marketing, Web Accessibility

Web Design Mistakes That Create A Poor First Impression

Posted by Brandon Choquette on Mon, Jan 23, 2023 @ 11:00 AM
The web design process can be fraught with disappointment: you invest time, money, and great effort without any guarantee of the results you long for. Perhaps you hoped for a tidal wave of visitors and were left with only a handful of people visiting your site on a daily basis.

While a failed web project can leave you feeling hopeless, there are changes you can make to get on the right track. While you may need to adjust your SEO or marketing strategy, it's essential that you consider adjusting your site's design, an often neglected component that drives online success. Website design mistakes can certainly sabotage your marketing efforts, so to avoid this, we've covered a few common web design mistakes and how to avoid them. Ready to get started?
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Topics: web design, online marketing, user experience, digital marketing

Best Ways to Increase Your Conversion Rate

Posted by Sarah Gamache on Mon, May 16, 2022 @ 01:00 PM


Looking for the best ways to increase your conversion rate?  From the various ways to increase your conversation rate, here are 7 of the best ways to turn your website’s traffic into returning customers. 

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Topics: mobile website optimization, Inbound Marketing, digital marketing, Boost Conversion Rates

Everything You Need to Know About Google Analytics 4

Posted by Sarah Gamache on Fri, May 06, 2022 @ 02:00 PM

As you might have already heard, Google has created Google Analytics 4 to replace Universal Analytics, which is their current data analytic system. All standard Universal Analytic properties will stop processing new hits on July 1, 2023, and 360 Universal Analytics properties will stop processing new hits on October 1, 2023. You probably have many questions of what to expect in your digital marketing experience in the future, so here’s everything you need to know about Google Analytics 4.

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Topics: digital marketing, Search Engine Marketing, Google Analytics

What are the Best Digital Marketing Strategies for Small Businesses?

Posted by Sarah Gamache on Tue, Apr 19, 2022 @ 03:50 PM

As a thriving small business, it is vital to have digital marketing strategies that generate online traffic to your products and website.

If you have just created a small business you might be asking, “What are the Best Digital Marketing Strategies for Small Businesses?”. Here are some of the best ways to boost your digital marketing as a small business.

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Topics: Social Media Marketing, SEO, digital marketing, Paid Search, Digital Marketing for Small Businesses

What are the Top Trends for SEO in 2022?

Posted by Brandon Choquette on Wed, Jan 26, 2022 @ 02:30 PM

2022 is here, and over the past year, SEO has changed drastically. While the fundamentals of getting websites to rank higher haven't changed, the strategies involved are constantly evolving.

Google has shown  that they’re working to get rid of spam and increase the number of links with engaging and informative content that offers a positive user experience. You can read more about their efforts in their November 2021 Core Algorithm update.

Adjusting your tactics now is the best way to ensure success in regards to the amount and type of traffic your website receives from Google in 2022. 

Continue reading as we'll be sharing some for the SEO best practices that we'll follow here at ImageWorks in 2022. 

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Topics: digital marketing, SEO Trends, SEO content

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