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Looking for ways to better connect people with your brand? You might be feeling like you can produce better results only if you knew the right strategies. Here’s 6 ways to connect people with your brand:

2020 is fast approaching, is your marketing strategy ready? It's not like you can recycle the same plan you used last year. Marketing tactics constantly need to be adjusted in order to keep up with social media and marketing technology as it continues to develop. By analyzing marketing data and trends from 2019 we can predict which marketing strategies are likely to succeed, and just as importantly, which are doomed to fail.

To help you prepare for 2020, ImageWorks has created a convenient infographic with 20 statistics that you should take into account when formulating your marketing strategy for next year.

So, your business has had social media accounts for a while, but you’re stuck at the same low number of followers, with little engagement on your posts. After the initial spike when first creating a social media page for your business, it can be difficult to keep the momentum going. If you’re not well versed in social media tactics, it can seem impossible to get any real traction on your accounts. Luckily, we can help. We’ve compiled a list of mistakes that many businesses make with their social media that prevents them from gaining traction. 

As social media sites continue to dominate the Internet, it’s important to consider these outlets in any digital marketing strategy. Many companies have turned to Facebook and Twitter with high hopes of drawing in legions of dedicated consumers. Unfortunately, the "build it and they will come" mentality doesn't reach it's aspirations. 

For most businesses, the obvious goal of social media is to increase sales. However, with the recent decline in organic social media traffic, marketers, business owners, and users alone are left wondering, how do I increase my social media reach? 

An Internet presence is essential to the success of a business in 2018, and social media is an important part of this presence. Social media is a great way to reach potential customers, connect with existing customers, and humanize your brand. When you use social media properly, you can promote your brand and generate more leads.