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How to Create Buyer Personas for Your Marketing Strategy

Posted by Dean Ravenola on Thu, Jan 09, 2020 @ 10:15 AM

Content marketing is an essential part of any successful businesses’ online marketing strategies. Before creating content, it’s important to create target buyer personas so you can tailor your content appropriately. When establishing buyer personas, consider every aspect of their character to make sure you address every interest and concern that could possibly be raised. Read below to learn how to create fully-formed buyer personas that will help you more accurately target your digital content.

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Topics: buyer personas, Creating Buyer Personas, 2020 Marketing, Digital Marketing 2020, Digital Marketing Applications

3 Dental Practice Video Ideas

Posted by Matt Trant on Mon, Dec 30, 2019 @ 04:00 PM

Growing a dental practice has become more complex than ever before. Internet users have become increasingly savvy and have set expectations around researching dental practice reviews, services and expertise. Online video is a great tool that can be used to increase new dental patients this year.

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Topics: Video Marketing Tips, 2020 Marketing, dental practice marketing

7 Tips to Increase New Dental Patients in 2020 | Dental Marketing

Posted by Matt Trant on Mon, Dec 30, 2019 @ 03:54 PM

Welcome to a new year, dentists want to know how to attract new dental patients. This article explains 7 dental practice marketing ideas for dentists that are certain to get them in front of new dental patients.

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Topics: 2020 Marketing, Digital Marketing blogs, dental practice marketing

20 Stats to Help You Plan Your 2020 Marketing Strategy [Infographic]

Posted by Dean Ravenola on Thu, Oct 17, 2019 @ 01:38 PM

2020 is fast approaching, is your marketing strategy ready? It's not like you can recycle the same plan you used last year. Marketing tactics constantly need to be adjusted in order to keep up with social media and marketing technology as it continues to develop. By analyzing marketing data and trends from 2019 we can predict which marketing strategies are likely to succeed, and just as importantly, which are doomed to fail.


To help you prepare for 2020, ImageWorks has created a convenient infographic with 20 statistics that you should take into account when formulating your marketing strategy for next year.

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Topics: SEO Tips, SEO strategy, content marketing strategy, Infographics, Social Media Strategy, marketing technology, marketing tech, 2020 Marketing, Digital Marketing 2020

How to Plan Your Marketing Strategy for 2020

Posted by Dean Ravenola on Mon, Oct 07, 2019 @ 12:00 PM

2020 is fast approaching, is your marketing strategy ready? Based on developments in technology and marketing trends, experts are already making predictions on what marketing strategies will be the most successful next year. Whether you are a marketing specialist or small business owner, you won't want to miss out on these marketing tips for 2020.

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Topics: Digital Marketing Trends, Inbound Marketing Strategy, marketing technology, 2020 Marketing, Digital Marketing 2020, VR, AR

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