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Blog Your Way to the Top: Winning Strategies for Content Marketing Success

Posted by Sarah Gamache on Mon, Jul 10, 2023 @ 09:30 AM

Blogging has emerged as a key component of content marketing. With over 600 million blogs on the internet, standing out from the crowd can be a challenging feat. In fact, in a world where the attention span of the average individual is constantly decreasing, creating content that is both engaging and informative is critical. That's where a well-thought-out blogging strategy comes in. If you’re looking rise to the top of search results, consider following these winning strategies to create a successful blogging strategy that drives traffic, engagement, and conversions to your website.

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Topics: Content Writing, Blog Posts

Strategies for Creating Compelling Blog Content that Captivates

Posted by Sarah Gamache on Mon, Jun 12, 2023 @ 10:06 AM

Blogging is an excellent way to connect with your audience, share your knowledge and experiences, and build a community. However, with so many blogs out there, it can be challenging to create content that captivates and keeps your readers coming back for more. In this blog, we'll discuss strategies for creating compelling content that will keep your readers engaged and coming back for more.

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Topics: Blog Posts, Digital Marketing blogs

5 Tips to Create an SEO-Friendly Blog Post

Posted by Catherine Hatch on Tue, Apr 10, 2018 @ 02:36 PM

Blog posts can provide valuable information to your customers, potential customers, and anyone who decides to read them. However, most businesses do not choose to blog simply to provide valuable information. Instead, they do it to improve their SEO and search rankings. Strong blog posts can greatly improve your SEO and show Google that your site is a valuable resource for its searchers. We’ve compiled a list of the top five tips to use when creating an SEO-friendly blog post.

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Topics: SEO, Search Engine Optimization, Blog Optimization, Blog Posts

What are the Benefits of Blogging for Business?

Posted by Chris McDermott on Tue, Nov 07, 2017 @ 02:51 PM

You’re an expert in your own business, and your website has the power to host hundreds of pages of your insight for a huge audience. Every single one of those pages is an opportunity to reach new customers, communicate your message, and shape the industry conversation.

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Topics: Blog Posts, Business Blogging

How To Craft The Perfect Business Blog Posts

Posted by Kelsey Ringuette on Thu, Feb 25, 2016 @ 12:00 PM

Crafting a business blog is important to gain loyal customers and grow your business. You should aim to entertain and inform the reader to help answer their questions about specific topics related to your industry. This article discusses how to craft the perfect business blog to generate more leads and boost online sales. 

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Topics: blog, Blog Posts, how to blog

5 Reasons Why Nobody Reads Your Blog

Posted by ImageWorks Intern on Fri, Mar 06, 2015 @ 11:47 AM

The art of blogging is a complex skill to master. The end goal of every blog post is to provide the world with blog content that readers want to engage with. At the beginning your blog is like a blank canvas; you could do anything on your canvas. The tricky part about it is would your readers read just anything? 

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Topics: blog post, blog content, blog, Blog Posts

How Do I Turn Blog Readers Into Blog Subscribers?

Posted by Kristina Chester on Fri, Jul 18, 2014 @ 02:34 PM

If you haven't figured it out by now, content is a very useful (and necessary) part of the wonderful world of inbound marketing. Many successful companies use content in a number of ways including videos, blogs, and infographics to improve their lead generation and to grow their businesses. For many inbound marketers however, business blogging has become one of the most effective platforms for publishing and maintaining great content.

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Topics: content marketing, blog content planning, blog subscribers, Inbound Marketing, blog, Content Writing, Blog Traffic, Blog Posts, Business Blogging, Web Content

Blogging Basics: Out of the Box Blog Titles

Posted by ImageWorks Intern on Fri, Jun 20, 2014 @ 10:43 AM

You just published a new post on your blog?  That's great.  Did you read a bunch of blogging tips before you wrote it?  I bet your content is perfectly organized and well-written.  And good thing you used tons of keywords throughout your content for search engine optimization.  That's the key to steadily increasing your blog traffic.  Like a gazillion people will immediately worship you and your inspiring posts!

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Topics: blog titles, blog tips, Inbound Marketing, Blog Posts, blogging tips

Are Your Blog Posts Search Engine Optimization Friendly?

Posted by Kristina Chester on Wed, Feb 19, 2014 @ 04:18 PM

Search engine optimization is by far one of the most important jobs that any marketer handles. However, that doesn't always mean that it is also the easiest of tasks to take on. As soon as you've got your tactics mastered, it seems like Google makes an algorithm update and it's time to start all over again! How will you determine what matters and what doesn't when SEO best practices can change in an instant?

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Topics: SEO, Search Engine Optimization, Blog Posts

How to Create an Amazing Quality Content Blog Post (Infographic)

Posted by Kristina Chester on Wed, Feb 05, 2014 @ 02:27 PM

Writing a blog post isn't always the easiest of tasks, and sometimes when you really push yourself, you find that the quality of work can suffer. When you sit down to write a blog, sometimes it's best to keep in mind that there are certain guidelines you should follow if you want to come up with some truly great quality content.

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Topics: blog content planning, quality content, Blog Posts

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