Driving more traffic to your website can be a frustrating endeavor for many business owners. Entrepreneurs want to focus their time and energy on running their business, not promoting their website. However, most business owners do not realize that it is all intertwined. Increased website traffic can bring in more leads and ad space is far more profitable the more people you have regularly visiting your site.
In the summer, everyone wants to be off their computers and outside enjoying the weather. It’s no surprise, then, that web traffic is significantly lower in the summer. There are some ways, though, to curb this drop in traffic. Read below to find out some common reasons for decreased summer web traffic and how to combat it.