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Top SEO Trends for 2020

Posted by Dean Ravenola on Fri, Jan 17, 2020 @ 12:26 PM

2020 is here, and over the past year, SEO has changed drastically. While the fundamentals of getting websites to rank higher haven't changed, the strategies involved are constantly evolving. Recently, three different types of search have been trending upwards, and are predicted to play a major part in attaining SEO success in the new year. Here are the top SEO trends you need to know about in 2020:

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Topics: SEO, SEO Tips, long tail seo, SEO strategy, seo performance, Future of SEO, SEO Marketing, Local SEO, SEO Trends, SEO content, SEO strategy 2020, SEO trends 2020, SEO 2020

What is the BERT Google Algorithm Update?

Posted by Dean Ravenola on Sat, Dec 07, 2019 @ 11:11 AM

One of the biggest changes to Google's search system in years has arrived, BERT. BERT stands for Bidirectional Encoder Representations from Transformers. In plain English, this means that BERT is a neural network-based technique for natural language processing pre-training. Still confused? Put as simply as possible, BERT will help Google's search engine understand language a bit more like we humans do. With this new algorithm update, Google will be able to better comprehend the nuances and context of words used in searches and therefore produce more relevant results.

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Topics: SEO, SEO Tips, long tail seo, SEO strategy, seo performance, Google Algorithm, Future of SEO, Google updates, Google, SEO Company, SEO Marketing, Changes to Google, SEO Trends

How Do I Optimize My Website for Voice Search?

Posted by Jeffrey Cohen on Thu, Dec 05, 2019 @ 02:48 PM

Hey kids…a new sobering statistic: According to the PEW Internet Research Center - By the year 2020, half of all internet searches will be voice searches. This is because Siri, Alexa, Google Assistant, and Mobile phones are more popular than ever.

So, in order to prevent loss of market share or get a leg up on the competition and actually gain market share, marketers and designers should start a shift to allow for voice search to ensure there’s a smooth, natural experience for voice search users. Responses must be conversational, actionable and easy to understand. So how do you Optimize your Website for Voice Search?

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Topics: SEO, SEO Tips, SEO strategy, internet marketing tips, blog tips, blogging tips, Voice Search Optimization, Voice Search, Digital Marketing Tips, SEO Trends

The Most Important Key Marketing Indicators for SEO

Posted by Dean Ravenola on Fri, Sep 27, 2019 @ 09:21 AM

There are several different KPI's to keep an eye on when it comes to SEO. These indicators can help you keep track of the effectiveness of your marketing campaign so that you can make adjustments in any areas that are performing below expectations. There is a long list of KPI's that you should pay attention to when marketing, but here are our top picks for some of the most important key performance indicators to watch for SEO.

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Topics: SEO, SEO Tips, SEO strategy, seo performance, SEO Company, SEO Marketing, SEO Basics, SEO Trends, User Interaction and SEO, SEO in 2019

Guide to SEO in 2019: Tips for SEO Beginners [Infographic]

Posted by Catherine Hatch on Wed, Jul 24, 2019 @ 09:30 AM

SEO is an important part of your digital marketing strategy, but optimizing your content can often feel like a daunting task. One of the factors that makes SEO so difficult is that best SEO practices are changing constantly. As Google continues to update its search algorithms, it’s essential to adapt to continue to improve your search ranking.

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Topics: SEO Tips, SEO Trends, SEO in 2019

How to Optimize Your Website Around Search Intent

Posted by Catherine Hatch on Fri, Jun 28, 2019 @ 09:45 AM

One of the biggest trends that SEO experts are seeing lately is the emphasis on search intent. “Search intent” refers to what the searcher is actually looking for when they use a search engine, rather than what they actually type into the search bar. If you’re still developing your SEO strategy solely around exact keyword match without taking intent into account, you could be missing out on achieving top ranking on Google. For a breakdown of why search intent matters and how you can optimize your website around intent, check out the post below.

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Topics: Search Engine Optimization, SEO Trends, Search Intent

5 Important SEO Trends to Know for 2019

Posted by Catherine Hatch on Tue, Dec 18, 2018 @ 09:45 AM

Google is constantly changing and updating its ranking algorithms to provide a better experience for its users. While Google continues to change, it’s imperative that SEO strategists change our tactics to keep up with these updates. Each year, there are new factors to consider, factors that lose importance, and factors that become much more important. We’ve compiled a list of the most important SEO trends to pay attention to in 2019 for a successful SEO strategy.

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Topics: Search Engine Optimization, SEO Trends, 2019 Digital Marketing

How Social Media Can Affect Your Site’s SEO

Posted by Catherine Hatch on Tue, Jul 24, 2018 @ 10:15 AM

As social media sites continue to dominate the Internet, it’s important to consider these outlets in any digital marketing strategy. Many companies have turned to Facebook and Twitter with high hopes of drawing in legions of dedicated consumers. Unfortunately, the "build it and they will come" mentality doesn't reach it's aspirations. 

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Topics: Social Media Marketing, Social Media Strategy, SEO Trends

How the Importance of Google Rank Has Changed

Posted by Catherine Hatch on Wed, Jul 18, 2018 @ 11:44 AM

Google algorithms are constantly changing, meaning SEO strategies are constantly changing as well. Among the more recent changes that Google has made is the decreasing importance of keyword ranking. The days of keyword stuffing to improve your rank are over. In fact, the idea of keywords is becoming largely irrelevant. For this reason, Hubspot and many other digital marketing tools are removing their keyword ranking tools. As Google shifts its emphasis away from keyword rank, smart SEO strategists will do the same. Here’s everything you need to know.

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Topics: Search Engine Optimization, Google Ranking, Changes to Google, SEO Trends

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