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How Can I Make My Call-To-Action Buttons More Effective?

Posted by Jeffrey Cohen on Wed, Jul 16, 2014 @ 04:27 PM

Visitors who don't click don't convert: as marketers, we know this to be true. Your visitors can't get through your sites checkout process or signup form without clicking at least one button. That one button-- like all of your buttons-- can be improved on. Generally, when a call to action fails, the reason is simple. We need to stop ignoring the so-called "small things," especially when conversion rates depend on them.

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Topics: SEO, call to action, Internet marketing, CT Marketing

Why Do You Need Inbound Marketing?

Posted by Jeffrey Cohen on Wed, Jan 29, 2014 @ 05:14 PM

Considering you’re reading this blog right now, you don’t need me to tell you about the influence the Internet has when it comes to spreading information. This influence is especially true within the context of marketing and advertising. And since we’re on the topic, arguably the most effective type of Internet marketing is with “inbound marketing.” In fact, as you read these very words, you are being influenced by an inbound marketing technique..

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Topics: Internet marketing, why do you need inbound marketing, what is inbound marketing

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