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How to Utilize Facebook Marketing to Your Business's Advantage

Posted by Liza Cormier on Tue, Aug 25, 2020 @ 03:56 PM

With Facebook being one of the most popular social media platforms, it’s also a great resource for businesses to utilize. Businesses of all kinds can benefit from including social media into their marketing mix as it can build brand awareness, help them engage with followers, and hopefully in turn produce paying customers. In this blog, we’ve put together some of the main ways Facebook can give your business a marketing advantage at every stage of the sales funnel.

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Topics: Business Social Media, Facebook Marketing

10 Facebook Facts That Demonstrate the Importance of Social Media Marketing in 2020 [Infographic]

Posted by Dean Ravenola on Fri, Jan 24, 2020 @ 01:19 PM

Has your business created a company Facebook page?

Did you invite your employees, customers, and industry partners to like your page?

Have you optimized your Facebook page info?

Are you regularly posting engaging content?

Have you tried promoting your page?

Are you using Facebook Analytics?

If you answered no to any of the questions above, this article is for you! With over 2 billion users on Facebook every day, businesses that do not have an active Facebook presence in 2020 are missing out on a plethora of potential customers and branding opportunities. Even if your company created a Facebook business page, ask yourself: has your page been routinely pumping out compelling content? Or is your Facebook business page just sitting there collecting virtual dust? This is where a social media marketing plan comes in handy. Your social profiles need to do more than just simply exist if you want to see results. Your Facebook company page needs to engage your audience while expanding your network.

Still unconvinced about the benefits of social media marketing on Facebook? Check out the infographic below with 10 facts about Facebook that prove the  importance of social media marketing in 2020.

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Topics: facebook marketing strategy, Facebook for Business, Facebook, Paid Facebook Ads, Facebook Marketing, Facebook for Small Business, Facebook Advertising, Facebook Facts, Facebook Tips

How to Get More Traffic to Your Company Facebook Page

Posted by Catherine Hatch on Tue, Jul 16, 2019 @ 10:00 AM

With over 2.3 billion users worldwide, Facebook is an important marketing tool on which businesses need to establish a presence. However, simply having a page on Facebook isn’t enough: people need to actually visit your page. If your company’s Facebook page isn’t seeing much traffic, you’re not making use of the benefits that Facebook can have for your business. We’ve compiled a list of tips to help you get more traffic to your company Facebook page and build your following.

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Topics: Facebook for Business, Facebook Marketing

Getting Started With Facebook Marketing

Posted by Catherine Hatch on Thu, Feb 21, 2019 @ 10:15 AM

In this day and age, everyone is on Facebook. For this reason, it’s an important marketing tool for businesses of all sizes. Because Facebook has so many users, chances are your target audience is on Facebook. If you’re interested in getting started with Facebook marketing for your business or revamping your Facebook strategy, we have the tips that can help. Read below for a complete breakdown of what you need to know to get started with Facebook marketing.

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Topics: Facebook for Business, Facebook Marketing

7 Tips to Hold a Successful Social Media Contest

Posted by Catherine Hatch on Wed, Mar 14, 2018 @ 03:00 PM

Holding a social media contest is a great way to promote your brand, increase your visibility on social media, and reach potential new customers. Everyone loves the idea of winning a contest; so holding a contest will create excitement around your brand. In order to hold a successful social media contest, there are some important factors to take into account. Here are some tips that can help!

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Topics: Social Media Marketing, Facebook Marketing, Facebook Contests, Social Media Contests

Why Engagement Matters on Your Facebook Posts

Posted by Catherine Hatch on Tue, Mar 06, 2018 @ 03:15 PM

You’ve made a Facebook page for your business, it’s optimized, and you post regularly. Are these steps enough? Unfortunately, a great-looking Facebook page will be largely unsuccessful without engagement on your posts. Here are some of the reasons why engagement is very important to the success of any business’s Facebook page.

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Topics: Facebook for Business, Facebook Marketing, Facebook Engagement

How the New Facebook Update Will Affect Your Business

Posted by Catherine Hatch on Wed, Jan 17, 2018 @ 11:30 AM

Last Thursday, Facebook announced major changes that they will be making to the site. Facebook hopes that these changes will improve the overall user experience. However, these changes will also have an impact on social media marketing. Read below to learn how the new Facebook update will affect your business’s marketing strategy.

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Topics: Facebook Marketing, Facebook Update

How to Promote Your Small Business on Facebook

Posted by Catherine Hatch on Tue, Nov 21, 2017 @ 11:12 AM

In this day and age, even small businesses need an online marketing plan to stay relevant. Facebook is an extremely useful tool for your marketing strategy. Because everyone is on Facebook, it’s a great way to reach members of your community. If you own a small business and want to use Facebook for marketing, here are some tips to get you started.

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Topics: Facebook for Business, Facebook Marketing, Facebook for Small Business

How to Optimize Your Company’s Facebook Page

Posted by Catherine Hatch on Mon, Nov 13, 2017 @ 12:33 PM

Facebook is an important tool to market your business. In this day and age, a company’s Facebook page is as relevant as its actual website. In order to make your page as successful as possible, it should be properly optimized for usage and search results. Here are some tips to help you optimize your company’s Facebook page.

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Topics: Facebook for Business, Facebook, Facebook Marketing

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