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With so many recent changes in political digital advertising, most political campaigns have had to adjust their marketing strategies. Some social media sites, such as Twitter, have even banned political and issue advertising altogether. Keeping up with all of the changes can be exhausting, so for your convenience, ImageWorks has compiled a list of things you need to be aware of, hopefully giving you a solid understanding of political digital advertising in 2020.

Digital marketing is a crucial part of reaching your target audience in this day and age. Unfortunately, it is widely overlooked in political campaigns. According to CT Mirror, during the 2016 election season, Connecticut Republicans spent 12 times what Democrats spent on digital marketing, playing a major role in Republicans gaining 8 house seats and 3 senate seats.