Necessary? We can't say for sure because there's always "that one" situation. Suggested? Absolutely! It is no secret that video marketing is on the rise exponentially and taking over our content marketing platforms near and far. From social media networks and web pages to digital billboards and other displays, there has never been a time where video marketing has played such an impactful role in the way brands get messages to their audiences. YouTube is now the 2nd largest search engine in the world, next to Google. YouTube processes more than 3 billion searches a month and 100 hours of video are uploaded every minute (source). If your content marketing strategy does not include video, it's time to get filming, or if thats not your specialty, contact a CT Video Marketing Agency! Check out the infographic (source) below to see some more eye opening information regarding the impact that video marketing is playing in todays market.
It is important that your company uses video production, as it has become an essential tool in the marketing world. Viewers have made video production an expectation rather then an interest. Video production has continued to grow globally, so much so that Youtube has become the #2 search engine in the world. Viewers are endlessly searching the web, thus constantly being exposed to many types of advertisements and videos. Video production is arguably the most effective way to sell your product as it engages your audience while also providing them with the essential information they need to learn about your company. Additionally, as most advertisements do, video production re-enforces brand recognition, which is important to really getting your product out there.