ImageWorksBlog

In the past, Hubspot has stated that every marketing action you make should be dictated by your buyer personas. We have lots of love for Hubspot and we think this statement is one of the most informed they have made. Valuable content is the foundation for a successful inbound marketing campaign. Content is only valuable if it is useful to somebody.

If you haven’t considered your buyer personas, then how are you going to produce engaging content that is useful to them?

If you aren’t exactly familiar with this term, we will quickly catch you up to speed. By de or even if you are, we'll quickly review what exactly defines a buyer persona.

By definition, buyer personas are fictional characters who represent a brand's ideal customers. It's common for businesses to have more than one ideal customer, and for that customer to change depending on the growth or goals of the business.

A content management system (CMS) for your website can be one of the greatest investments you can make for your business in the online world. Your website is obviously one of your main tools for communicating with your customers.

A content management system combines publishing power with simplicity so that you still have time to concentrate on improving your business.

Here are four major considerations to ponder if you are considering using a CMS to run your business website.

In order for you to maintain a reasonable amount of leads, you will need a fully optimized landing page. We can admit it though, it is not always easy to craft an optimized landing page, with other content creation taking up hours of time.

Google wants mobile users to have easy access to websites that have been mobile optimized. We don’t blame them: mobile search has increased dramatically in recent years, so it is important to prioritize sites that are mobile friendly. According to Google, the changes will "affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices." (Source) Luckily, Google has given site owners a warning about this change, so you still have time to prepare. In this blog post, we will discuss Google's mobile updates, and what to expect if you are a website owner.

Besides presenting convenient information, websites establish company credibility and grow trust towards your brand identity. Without a website your company would not seem very reliable. With the explosive growth of online activity, it has become crucial for your company to not only have a functioning website, but to have a useful, visually-pleasing masterpiece!

I can't imagine how many do's and don'ts lists exist out there. The Internet is full of them. Unless you are a veteran blog writer, though, there is too much input to keep straight. We have sifted through a lot of tips on blog writing and have identified what we think are the five biggest blogging mistakes companies make. If you can tackle these, your blog may just have a fighting chance to attract prospects and convert them into leads.

A fully optimized landing page is essential for your online lead generation efforts. Every online inbound marketing campaign you run should link back to a landing page. Successful marketers create landing pages void of distractions and they make it obvious for their sites' visitors to complete the desired action and convert a lead. This post will discuss six landing page tips and tricks to help boost your landing page efforts. Taken together, these tips can boost the performance of your landing page and turn your site into a lead generation machine.

One of the many exciting aspects of inbound marketing is that it works so well for businesses in almost every industry. While Inbound methodology may take a bit of time before you can expect results, once results start coming in, they are far less expensive and are also highly motivating. Inbound marketing offers great reward for a lower investment than other strategies; however, it takes a lot of effort from the get go.