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A Brief Overview: The Necessity Of Inbound Marketing Tools

Posted by Kelsey Ringuette on Fri, Aug 12, 2016 @ 11:00 AM

More often than not, businesses don't implement inbound marketing tools because they fear the uncertainty of whether the investment will effectively benefit them or not. However, what was once viewed as a wanted addition is now an essential necessity to enable your brand to get found by customers frequenting the online community. With the internet becoming the most popular source of information and purchasing, it's vital to learn more about inbound marketing and how each tactic can help your business increase traffic and convert leads into customers. Take a look at the infographic below to learn more about the basics of inbound marketing for a better understanding of how each tactic works.

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Topics: CT Inbound Marketing, inbound marketing tips

Top Mistakes To Avoid When Starting An Online Business

Posted by Kelsey Ringuette on Wed, Mar 02, 2016 @ 02:30 PM

The web has revolutionized the business world and it's important to have an online presence. E-commerce can be a rewarding business but does require time, effort and a strategic strategy for success. Learn more to help your business develop and grow by knowing the top mistakes to avoid when starting your online business. 

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Topics: inbound marketing tips, Ecom

4 Things To Add To Your Inbound Marketing To-Do List

Posted by Brandon Choquette on Wed, Dec 31, 2014 @ 11:54 AM

It is essential to have an effective inbound marketing strategy. The main problem for many companies is that thye aren't sure what they should be focusing on. Although it may seem like a petty thing to do, it never hurts to create a handy "to-do" list. After all, if it is good enough for your groceries, it's good enough for your business! If these four things have not been added to your inbound marketing to-do list, you're missing out on some great opportunities.

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Topics: online marketing, Twitter, Inbound Marketing, Facebook, inbound marketing tips

Lead Generation: Tips for Converting Visitors into Leads

Posted by Brandon Choquette on Thu, Apr 03, 2014 @ 10:40 AM

Once you have traffic coming to your site, the next step is to convert them into leads and customers by gathering their contact information. Start by identifying how your business defines what a prospect, lead and customer is. Prospects and leads are looking for different types of information at each stage of the process. In the early stages, prospects and leads are more interested in how your product or service will help them. Then they're looking for information about your company, your credibility, expertise, proven results. Next, when they are ready to convert, they will want to know what the buy/purchase process is and what to do.

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Topics: Lead Generation, blog writing ct, inbound marketing terms, inbound marketing tips

Inbound Marketing vs. Outbound Marketing (Infographic)

Posted by Jeffrey Cohen on Fri, Sep 20, 2013 @ 12:09 PM

Marketing has evolved over the years, thanks to the internet. Now, people are turning to the web to find, research, and buy products, especially since it's all at their convenience. Even marketers are changing as they no longer have to rely solely on traditional advertising like billboards, commercials, direct mail or telemarketing to reach consumers about their products and services.

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Topics: internet marketing tips, Inbound Marketing, inbound marketing lessons, Outbound Marketing, inbound marketing blog, inbound marketing tips

Why Doesn't My Website Get More Traffic? CT Web Design Tips

Posted by Jeffrey Cohen on Wed, Sep 18, 2013 @ 10:13 AM

Here's something to think about: These days, A bad Website can be worse than no Website at all. Really! Think about that for just a moment. No Website at all means you might not believe in online marketing, and that's okay. Although many of my competitors (trust me, I've spoken to them...) would argue with me, even I am not convinced that every company needs a Website. However, a bad Website could mean so much more for your company.

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Topics: SEO, web design, website development, Website success, Web Marketing, website traffic, Website, Web Content, inbound marketing tips

How to Implement a Video Marketing Strategy

Posted by Kristina Chester on Wed, Aug 14, 2013 @ 02:54 PM

It's no surprise that video marketing is gaining popularity ever since Youtube, Vine, Instagram, and other social media outlets made sharing and production so easy. Luckily for the marketing industry, video content can be a great way to capitalize on attracting new leads, connecting with your visitors, or engaging valued customers.

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Topics: Social Media Marketing, internet marketing tips, content marketing, content, Instagram video, content marketing campaign, Web Marketing, Inbound Marketing, Video, Video Marketing, visual content, inbound marketing tips, video on Instagram

WWIII: Vine vs. Instagram Video

Posted by ImageWorks Intern on Thu, Jul 04, 2013 @ 11:00 AM

Last week Instagram and Facebook launched their new video service, Instagram video, in order to compete with Twitter’s Vine app. Instragram’s video offers the user 15 seconds to shoot a desired subject and is completely editable. So, while we’ve provided you with tips on how to use Instagram video for your marketing advantage, should you continue with Vine? Will users stay loyal to the infantile platform or switch over to Instagram, which was delivered to them in a simple app update?

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Topics: Social Media Marketing, internet marketing tips, Twitter, content marketing, Instagram video, Inbound Marketing, digital marketing, Video, Facebook, Video Marketing, social networking, inbound marketing tips, video on Instagram, Instagram vs Twitter, twitter vs instagram

What You Can Learn About Inbound Marketing From the Stanley Cup

Posted by ImageWorks Intern on Thu, Jun 27, 2013 @ 08:54 AM

This past week I was lucky enough to stumble across two real tickets to game 4 of the Stanley Cup between the Boston Ruins and the unstoppable Chicago Blackhawks. (Side note, this article might be slightly biased). Two hours and $400 later, I was sitting in the balcony watching the puck drop. While I expected the Hawks to win, I unexpectedly picked up on some parallels between the NHL’s sporting strategies and some always-important inbound marketing tactics.

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Topics: Social Media Marketing, Inbound Marketing, inbound marketing tips

A Guide to Twitter Analytics & Why It’s Important

Posted by ImageWorks Intern on Fri, Jun 14, 2013 @ 01:15 PM

Since its creation in 2006, Twitter has become one of the strongest and most powerful platforms that companies have at their disposal. As inbound marketers, you know how to use Twitter to push out content, drive traffic and create user engagement. And now Twitter is bringing out the big guns by making the site even more useful.

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Topics: Social Media Marketing, marketing, internet marketing tips, Twitter, Twitter Analytics, CT Inbound Marketing, Inbound Marketing, digital marketing, Twitter tips, inbound marketing tips

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