--- title: CT Inbound Marketing Blog | ImageWorks, LLC | Copywriting Tips description: Copywriting Tips | This blog offers a multitude of posts concerning ct web design and inbound marketing. --- 860.454.0582 [![IW2017](https://blog.imageworksllc.com/hubfs/ImageWorks_April2018/Image/logo.png) ](http://imageworksllc.com/) # ImageWorksBlog ## [7 Characteristics of a Good Copywriter](https://blog.imageworksllc.com/blog/7-characteristics-of-a-good-copywriter) Posted by [Catherine Hatch](https://blog.imageworksllc.com/blog/author/catherine-hatch) on Tue, Sep 12, 2017 @ 01:53 PM - [Tweet](https://twitter.com/share) [![AdobeStock_119949244-min.jpeg](https://blog.imageworksllc.com/hubfs/AdobeStock_119949244-min.jpeg) ](https://blog.imageworksllc.com/blog/7-characteristics-of-a-good-copywriter) When it comes to writing copy, many people think the task is easy. In reality, nothing could be farther from the truth! Strong copy is essential to a successful marketing strategy, which, in turn, is essential to the overall success of your business. However, every individual is not capable of writing strong copy. Therefore, it’s important to enlist the help of a strong copywriter who can produce compelling copy that will help grow your business. Here are some of the characteristics to look for in a good copywriter. ## 1. A New Perspective On a daily basis, most people are bombarded with thousands of marketing messages. Therefore, most of us are used to blocking out these messages. A good copywriter can find a new angle to get people to pay attention. He or she should find an angle that resonates with an audience and find a larger story behind the message. Copy with a new angle is more likely to grab the audience’s attention and resonate. [Read More](https://blog.imageworksllc.com/blog/7-characteristics-of-a-good-copywriter) 0 Comments [Click here to read/write comments](https://blog.imageworksllc.com/blog/7-characteristics-of-a-good-copywriter#comments-listing) Topics: [Copywriting Tips](https://blog.imageworksllc.com/blog/topic/copywriting-tips), [copywriting](https://blog.imageworksllc.com/blog/topic/copywriting), [copywriting strategies](https://blog.imageworksllc.com/blog/topic/copywriting-strategies) ## [10 Tips to Write More Effective Ad Copy for Paid Search](https://blog.imageworksllc.com/blog/10-tips-to-write-more-effective-ad-copy-for-paid-search) Posted by [Matt Trant](https://blog.imageworksllc.com/blog/author/matt-trant) on Wed, Jul 12, 2017 @ 10:35 AM - [Tweet](https://twitter.com/share) [![Screen Shot 2017-07-11 at 3.21.23 PM.png](https://blog.imageworksllc.com/hubfs/Screen%20Shot%202017-07-11%20at%203.21.23%20PM.png) ](https://blog.imageworksllc.com/blog/10-tips-to-write-more-effective-ad-copy-for-paid-search) So, you’ve mapped out your Google Ad, scoured through demographic data, personas and keyword planners to determine the optimal keywords for each of your ad groups. You even have a basic understanding of how to match your landing page for your campaign. Think that’s enough to rein in customers for years to come? It’s not. You still need to write a memorable ad that invites customers to click. A poorly written ad that does not incorporate best practices can come off as spam or simply unappealing. Writing Google Ads is a nuanced art. Even if your copywriting skills fall well below the titans of your industry, you too can make ads that get click-throughs and results. [Read More](https://blog.imageworksllc.com/blog/10-tips-to-write-more-effective-ad-copy-for-paid-search) 0 Comments [Click here to read/write comments](https://blog.imageworksllc.com/blog/10-tips-to-write-more-effective-ad-copy-for-paid-search#comments-listing) Topics: [Copywriting Tips](https://blog.imageworksllc.com/blog/topic/copywriting-tips), [Paid Search](https://blog.imageworksllc.com/blog/topic/paid-search), [Ad Copy](https://blog.imageworksllc.com/blog/topic/ad-copy) ## [5 Basic Tips to Attract More Website Visitors](https://blog.imageworksllc.com/blog/bid/345604/5-Basic-Tips-to-Attract-More-Website-Visitors) Posted by [Jeffrey Cohen](https://blog.imageworksllc.com/blog/author/jeffrey-cohen) on Fri, May 16, 2014 @ 01:08 PM - [Tweet](https://twitter.com/share) [![](https://blog.imageworksllc.com/hs-fs/file-805381522-jpg/images/istock_000008370114small-resized-600.jpg) ](https://blog.imageworksllc.com/blog/bid/345604/5-Basic-Tips-to-Attract-More-Website-Visitors) Whether you're a new marketer or a veteran, you are aware that the first step in any successful inbound campaign is to attract strangers to visit your site. However, actually putting this into practice can be quite difficult. You're worried about a myriad of other things like getting bottom-line results or keeping up with the latest marketing trends, so it's easy to forget about that first step. The key to making it a priority in your marketing strategy is to believe that generating traffic is possible. Increasing website traffic and visitors doesn't have to be a gamble-- there are a few secure ways people do it. To make sure you are aware of these tips, we have broken down some of the most effective ways you can generate traffic to your website. [Read More](https://blog.imageworksllc.com/blog/bid/345604/5-Basic-Tips-to-Attract-More-Website-Visitors) 3 Comments [Click here to read/write comments](https://blog.imageworksllc.com/blog/bid/345604/5-Basic-Tips-to-Attract-More-Website-Visitors#comments-listing) Topics: [SEO Firm](https://blog.imageworksllc.com/blog/topic/seo-firm), [how to promote your blog](https://blog.imageworksllc.com/blog/topic/how-to-promote-your-blog), [Search Engine Optimization](https://blog.imageworksllc.com/blog/topic/search-engine-optimization), [Copywriting Tips](https://blog.imageworksllc.com/blog/topic/copywriting-tips), [Website success](https://blog.imageworksllc.com/blog/topic/website-success), [CT Inbound Marketing](https://blog.imageworksllc.com/blog/topic/ct-inbound-marketing), [website traffic](https://blog.imageworksllc.com/blog/topic/website-traffic) ## [How do I Build Traffic to My Web Site?](https://blog.imageworksllc.com/blog/bid/280049/How-do-I-Build-Traffic-to-My-Web-Site) Posted by [Jeffrey Cohen](https://blog.imageworksllc.com/blog/author/jeffrey-cohen) on Thu, Mar 28, 2013 @ 04:13 PM - [Tweet](https://twitter.com/share) [![](https://blog.imageworksllc.com/hs-fs/file-25482433-jpg/images/istock_000003131055xsmall.jpg) ](https://blog.imageworksllc.com/blog/bid/280049/How-do-I-Build-Traffic-to-My-Web-Site) What a great question. How *do* you build traffic to your Web site? Sorry, but if you are looking for a quick fix, you can stop reading now. Thanks for coming. We wish you the best. [Read More](https://blog.imageworksllc.com/blog/bid/280049/How-do-I-Build-Traffic-to-My-Web-Site) 6 Comments [Click here to read/write comments](https://blog.imageworksllc.com/blog/bid/280049/How-do-I-Build-Traffic-to-My-Web-Site#comments-listing) Topics: [Copywriting Tips](https://blog.imageworksllc.com/blog/topic/copywriting-tips), [internet marketing tips](https://blog.imageworksllc.com/blog/topic/internet-marketing-tips), [Web Marketing](https://blog.imageworksllc.com/blog/topic/web-marketing), [Inbound Marketing](https://blog.imageworksllc.com/blog/topic/inbound-marketing) ## [Business Blog Writing 101](https://blog.imageworksllc.com/blog/bid/168997/Business-Blog-Writing-101) Posted by [Jeffrey Cohen](https://blog.imageworksllc.com/blog/author/jeffrey-cohen) on Tue, Sep 18, 2012 @ 07:59 AM - [Tweet](https://twitter.com/share) [![](https://blog.imageworksllc.com/hs-fs/file-18365947-jpg/images/3d_clock.jpg) ](https://blog.imageworksllc.com/blog/bid/168997/Business-Blog-Writing-101) **** [Read More](https://blog.imageworksllc.com/blog/bid/168997/Business-Blog-Writing-101) 1 Comment [Click here to read/write comments](https://blog.imageworksllc.com/blog/bid/168997/Business-Blog-Writing-101#comments-listing) Topics: [Copywriting Tips](https://blog.imageworksllc.com/blog/topic/copywriting-tips), [copywriting strategies](https://blog.imageworksllc.com/blog/topic/copywriting-strategies), [Business Blogging](https://blog.imageworksllc.com/blog/topic/business-blogging) ## [8 Business Blogging Rules You Need To Start Following](https://blog.imageworksllc.com/blog/bid/209380/8-Business-Blogging-Rules-You-Need-To-Start-Following) Posted by [Jesse Cohen](https://blog.imageworksllc.com/blog/author/jesse-cohen) on Fri, Aug 17, 2012 @ 11:57 AM - [Tweet](https://twitter.com/share) [![](https://blog.imageworksllc.com/hs-fs/file-18371513-jpg/images/istock_000016876560xsmall.jpg) ](https://blog.imageworksllc.com/blog/bid/209380/8-Business-Blogging-Rules-You-Need-To-Start-Following) Writing a business blog is one of the best SEO laws you can abide by on the internet. Your site will benefit from increased page rank as well as a better reputation, as long as the blogs are of good quality. So what makes a good blog a great one? I've included a list of eight of my favorite blogging tips and rules that I always follow. [Read More](https://blog.imageworksllc.com/blog/bid/209380/8-Business-Blogging-Rules-You-Need-To-Start-Following) 0 Comments [Click here to read/write comments](https://blog.imageworksllc.com/blog/bid/209380/8-Business-Blogging-Rules-You-Need-To-Start-Following#comments-listing) Topics: [SEO Tips](https://blog.imageworksllc.com/blog/topic/seo-tips), [Copywriting Tips](https://blog.imageworksllc.com/blog/topic/copywriting-tips), [Business Blogging](https://blog.imageworksllc.com/blog/topic/business-blogging) ## [Pitch Perfect. CT Web Design at it's best.](https://blog.imageworksllc.com/blog/bid/172339/Pitch-Perfect-CT-Web-Design-at-it-s-best) Posted by [Jeffrey Cohen](https://blog.imageworksllc.com/blog/author/jeffrey-cohen) on Thu, Jun 28, 2012 @ 04:19 PM - [Tweet](https://twitter.com/share) [![](https://blog.imageworksllc.com/hs-fs/file-18383690-jpeg/images/unknown.jpeg) ](https://blog.imageworksllc.com/blog/bid/172339/Pitch-Perfect-CT-Web-Design-at-it-s-best) [Read More](https://blog.imageworksllc.com/blog/bid/172339/Pitch-Perfect-CT-Web-Design-at-it-s-best) 1 Comment [Click here to read/write comments](https://blog.imageworksllc.com/blog/bid/172339/Pitch-Perfect-CT-Web-Design-at-it-s-best#comments-listing) Topics: [Search Engine Optimization](https://blog.imageworksllc.com/blog/topic/search-engine-optimization), [Copywriting Tips](https://blog.imageworksllc.com/blog/topic/copywriting-tips), [copywriting strategies](https://blog.imageworksllc.com/blog/topic/copywriting-strategies), [CT web design](https://blog.imageworksllc.com/blog/topic/ct-web-design) ## [How Should a Web Developer Keep the Project Moving?](https://blog.imageworksllc.com/blog/bid/136376/How-Should-a-Web-Developer-Keep-the-Project-Moving) Posted by [Jeffrey Cohen](https://blog.imageworksllc.com/blog/author/jeffrey-cohen) on Thu, Apr 19, 2012 @ 12:42 PM - [Tweet](https://twitter.com/share) [![](https://blog.imageworksllc.com/hs-fs/file-18367736-jpg/images/ctwebdesign.jpg) ](https://blog.imageworksllc.com/blog/bid/136376/How-Should-a-Web-Developer-Keep-the-Project-Moving) Of all the obstacles that can stall your Web Design project, (and there are quite a few...) the thing that seems to prevent Web projects from moving forward the most is content creation. As a CT Web design company, we have some tips for those of you who want to write your own Web copy. [Read More](https://blog.imageworksllc.com/blog/bid/136376/How-Should-a-Web-Developer-Keep-the-Project-Moving) 1 Comment [Click here to read/write comments](https://blog.imageworksllc.com/blog/bid/136376/How-Should-a-Web-Developer-Keep-the-Project-Moving#comments-listing) Topics: [Copywriting Tips](https://blog.imageworksllc.com/blog/topic/copywriting-tips), [copywriting](https://blog.imageworksllc.com/blog/topic/copywriting), [Content Writing](https://blog.imageworksllc.com/blog/topic/content-writing), [copywriting strategies](https://blog.imageworksllc.com/blog/topic/copywriting-strategies), [Web Content](https://blog.imageworksllc.com/blog/topic/web-content) [All posts](https://blog.imageworksllc.com/blog/all) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Social Media Marketing (122)](https://blog.imageworksllc.com/blog/topic/social-media-marketing) - [Inbound Marketing (103)](https://blog.imageworksllc.com/blog/topic/inbound-marketing) - [SEO (99)](https://blog.imageworksllc.com/blog/topic/seo) - 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