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When it comes to writing copy, many people think the task is easy. In reality, nothing could be farther from the truth! Strong copy is essential to a successful marketing strategy, which, in turn, is essential to the overall success of your business. However, every individual is not capable of writing strong copy. Therefore, it’s important to enlist the help of a strong copywriter who can produce compelling copy that will help grow your business. Here are some of the characteristics to look for in a good copywriter.

1. A New Perspective

On a daily basis, most people are bombarded with thousands of marketing messages. Therefore, most of us are used to blocking out these messages. A good copywriter can find a new angle to get people to pay attention. He or she should find an angle that resonates with an audience and find a larger story behind the message. Copy with a new angle is more likely to grab the audience’s attention and resonate.

So, you’ve mapped out your Google Ad, scoured through demographic data, personas and keyword planners to determine the optimal keywords for each of your ad groups. You even have a basic understanding of how to match your landing page for your campaign. Think that’s enough to rein in customers for years to come? It’s not.

You still need to write a memorable ad that invites customers to click. A poorly written ad that does not incorporate best practices can come off as spam or simply unappealing.

Writing Google Ads is a nuanced art. Even if your copywriting skills fall well below the titans of your industry, you too can make ads that get click-throughs and results.