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7 Characteristics of a Good Copywriter

Posted by Catherine Hatch on Tue, Sep 12, 2017 @ 01:53 PM

When it comes to writing copy, many people think the task is easy. In reality, nothing could be farther from the truth! Strong copy is essential to a successful marketing strategy, which, in turn, is essential to the overall success of your business. However, every individual is not capable of writing strong copy. Therefore, it’s important to enlist the help of a strong copywriter who can produce compelling copy that will help grow your business. Here are some of the characteristics to look for in a good copywriter.

1. A New Perspective

On a daily basis, most people are bombarded with thousands of marketing messages. Therefore, most of us are used to blocking out these messages. A good copywriter can find a new angle to get people to pay attention. He or she should find an angle that resonates with an audience and find a larger story behind the message. Copy with a new angle is more likely to grab the audience’s attention and resonate.

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Topics: Copywriting Tips, copywriting, copywriting strategies

10 Tips to Write More Effective Ad Copy for Paid Search

Posted by Matt Trant on Wed, Jul 12, 2017 @ 10:35 AM

So, you’ve mapped out your Google Ad, scoured through demographic data, personas and keyword planners to determine the optimal keywords for each of your ad groups. You even have a basic understanding of how to match your landing page for your campaign. Think that’s enough to rein in customers for years to come? It’s not.

You still need to write a memorable ad that invites customers to click. A poorly written ad that does not incorporate best practices can come off as spam or simply unappealing.

Writing Google Ads is a nuanced art. Even if your copywriting skills fall well below the titans of your industry, you too can make ads that get click-throughs and results.

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Topics: Copywriting Tips, Paid Search, Ad Copy

5 Basic Tips to Attract More Website Visitors

Posted by Jeffrey Cohen on Fri, May 16, 2014 @ 01:08 PM

Whether you're a new marketer or a veteran, you are aware that the first step in any successful inbound campaign is to attract strangers to visit your site. However, actually putting this into practice can be quite difficult. You're worried about a myriad of other things like getting bottom-line results or keeping up with the latest marketing trends, so it's easy to forget about that first step. The key to making it a priority in your marketing strategy is to believe that generating traffic is possible. Increasing website traffic and visitors doesn't have to be a gamble-- there are a few secure ways people do it. To make sure you are aware of these tips, we have broken down some of the most effective ways you can generate traffic to your website.

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Topics: SEO Firm, how to promote your blog, Search Engine Optimization, Copywriting Tips, Website success, CT Inbound Marketing, website traffic

How do I Build Traffic to My Web Site?

Posted by Jeffrey Cohen on Thu, Mar 28, 2013 @ 04:13 PM

What a great question. How do you build traffic to your Web site? Sorry, but if you are looking for a quick fix, you can stop reading now. Thanks for coming. We wish you the best.

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Topics: Copywriting Tips, internet marketing tips, Web Marketing, Inbound Marketing

Business Blog Writing 101

Posted by Jeffrey Cohen on Tue, Sep 18, 2012 @ 07:59 AM

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Topics: Copywriting Tips, copywriting strategies, Business Blogging

8 Business Blogging Rules You Need To Start Following

Posted by Jesse Cohen on Fri, Aug 17, 2012 @ 11:57 AM

Writing a business blog is one of the best SEO laws you can abide by on the internet. Your site will benefit from increased page rank as well as a better reputation, as long as the blogs are of good quality. So what makes a good blog a great one? I've included a list of eight of my favorite blogging tips and rules that I always follow.

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Topics: SEO Tips, Copywriting Tips, Business Blogging

Pitch Perfect. CT Web Design at it's best.

Posted by Jeffrey Cohen on Thu, Jun 28, 2012 @ 04:19 PM
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Topics: Search Engine Optimization, Copywriting Tips, copywriting strategies, CT web design

How Should a Web Developer Keep the Project Moving?

Posted by Jeffrey Cohen on Thu, Apr 19, 2012 @ 12:42 PM

Of all the obstacles that can stall your Web Design project, (and there are quite a few...) the thing that seems to prevent Web projects from moving forward the most is content creation. As a CT Web design company, we have some tips for those of you who want to write your own Web copy.

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Topics: Copywriting Tips, copywriting, Content Writing, copywriting strategies, Web Content

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