I’m not going to mince my words here: Google My Business is the best free tool out there to increase your visibility for local searches. Almost half of all daily searches are from customers looking for information on businesses in their area, yet we find many companies have not optimized their listings. In this article, we’re going to explore what Google My Business is and what you can do right now to take advantage of the service.
Google My Business is a fairly new feature on Google. When you create a Google My Business Account, users will see a listing for your business when they search for it, or for your services, on Google. The listing appears on the right side of the page on users’ desktops and at the top of the page on mobile devices. In both cases, your business is featured prominently in Google’s search results pages, along with important information about your business. We've compiled a list of tips to help you properly optimize your GMB listing.