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The holiday season is an exciting time of the year with beautiful decorations and fun, heartwarming celebrations with family and friends. It’s also a very important time of year for many businesses who make a majority of their sales during this season. To maximize your sales during the holidays, it’s important to take advantage of every type of marketing possible, and that means social media marketing. If you’re looking for some tips to make the most of your business’s social media this holiday season, we've got you covered!

During the holiday season, everyone’s Facebook newsfeed is full of holiday posts, from photos of family meals to videos of elaborate Christmas lights. To stay relevant and encourage engagement during this time of year, it’s a good idea to create holiday posts of your own. Here are some tips to help improve your business’s marketing plan this holiday season!