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Since the field is constantly evolving as new technology and trends develop, digital marketing can be difficult to keep up with. However, by analyzing patterns and statistics, experts can predict which trends are here to stay. This convenient infographic from Fullestop goes over the most important marketing tools experts say you should pay attention to in 2019.

Chatbots have been increasing in popularity over the last few years. A chatbot is a computer program that can responsively interact with people. Simply put, it is a conversation robot featured on your website. While some chatbots can only reply to basic questions or word-for-word requests, others are more advanced and can understand variations of a request. Here are some of the ways that adding a chatbot to your website can help your business.

Chatbots have been increasing in popularity over the last few years. A chatbot is a computer program that can responsively interact with people. Simply put, it is a conversation robot. While some chatbots can only reply to basic questions or word-for-word requests, others are more advanced and can understand variations of a request. Here are some of the benefits of using chatbots for your business.

1. Personalized Experience

When a potential customer interacts with a chatbot, they get to interact with someone who knows them by name. The chatbot will integrate with social media, gathering data about everyone with whom they interact. It can offer personalized shopping advice based on a user’s purchase history and preferences. When a user interacts with a chatbot, they can receive suggestions and offers that are unique to their needs and wants.