As consumers, we are constantly looking for the next best thing, which isn’t too hard, since it seems like there is something new created every day. But trying to squeeze into a competitive market as a business, never mind rising above competitors, is no easy task. Successful businesses dominating the market likely know a thing or two about search engine optimization (SEO), the importance of reputation, and marketing tactics. While it’s important to know these things, you also need to know how to implement them strategically in order to see results. This is why we’ve put together some effective SEO strategies to help your business gain visibility in your competitive market, in order to attract more customers.
Who Are My Customers Now?
Who are your current clients? What do they like about your brand now? Even though your brand may need some updating, that doesn't mean you should completely scrap what you have already built. Analyze who your current customers are and why they were drawn to your brand. You can use this information to determine what areas of your current brand are working and what areas need to be redesigned.
It's no secret that Instagram has been making tidal waves in the world of social media marketing. In 2012, Facebook purchased the service for $1 billion. According to Instagram, the social platform has "more than 300 million daily active users and 500 million monthly users." If your business is not using the platform to grow your brand, you're certainly missing out on a massive marketplace. How do I post? What do people want to see? Can I share other users content? Continue reading to learn some simple Instagram marketing tips to improve your strategy.