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5 Social Media Mistakes That Sabotage Engagement

Posted by Brandon Choquette on Mon, Nov 14, 2022 @ 11:15 AM

Legions of people from all walks of life are spending more time on social media, as the line between the news feed and daily life becomes increasingly blurred. This is good news for businesses with hopes of improving engagement with potential customers. After all, increasing social media engagement directly improves the chances of your content showing up in people’s news feeds. So, how exactly does one work to increase Facebook engagement without sounding like a desperate car salesman trying to meet quota? Let’s start by ensuring that you’re not doing anything the could jeopardize your engagement; unfortunately, there are many mistakes that could do just that.

This post provides a brief overview of five common but damaging social media mistakes that inevitably hurt engagement.

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Topics: Social Media Marketing, social networking, Business Social Media, Engagement

8 Ways to Leverage Your Sales with Digital Marketing

Posted by Sarah Gamache on Tue, Aug 09, 2022 @ 12:38 PM

Are you looking for ways to increase you sales online? Here’s 8 ways to leverage your sales with digital marketing.

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Topics: Social Media Marketing, Digital Marketing Tips

Why You Should Keep Marketing in an Economic Downturn

Posted by Sarah Gamache on Tue, Jul 26, 2022 @ 10:10 AM

As the economy sees downside, you may be tempted to cut back on your marketing budget to help with cost savings.Depositphotos_10766416_L Although this might seem like a feasible option, cutting back on marketing during a downturn can actually yield more negative effects for your brand than positive ones. Here’s why you should keep marketing in an economic downturn.

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Topics: Social Media Marketing, Content Writing, Digital Marketing for Small Businesses

What are the Best Digital Marketing Strategies for Small Businesses?

Posted by Sarah Gamache on Tue, Apr 19, 2022 @ 03:50 PM

As a thriving small business, it is vital to have digital marketing strategies that generate online traffic to your products and website.

If you have just created a small business you might be asking, “What are the Best Digital Marketing Strategies for Small Businesses?”. Here are some of the best ways to boost your digital marketing as a small business.

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Topics: Social Media Marketing, SEO, digital marketing, Paid Search, Digital Marketing for Small Businesses

2020 Guide to Optimal Social Media Ad Sizes

Posted by Liza Cormier on Fri, Apr 24, 2020 @ 08:30 AM

Social media marketing and advertising have been vital tools for businesses of all kinds to increase brand awareness, improve customer loyalty, as well as stimulate sales. There are many ways to go about creating content for social media, but one of the most important aspects of any social media platform is visual content. For businesses, visual components of your content is important in order for your followers to make a connection between an image and your brand. In order to ensure the imaging of your content is scaled correctly, follow this guide to various optimal social media ad sizes. 

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Topics: Social Media Marketing, Social Media Content, Facebook Facts, Facebook Tips

What are the Top Social Media Marketing Trends for 2020?

Posted by Liza Cormier on Tue, Feb 18, 2020 @ 11:00 AM

Social media has been the forefront of digital marketing for some time now, continuously evolving to improve consumer experiences. And while there’s users who don’t necessarily log in with the intent to buy a product or service advertised on these various platforms, social media has become a more interactive way of creating that opportunity.

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Topics: Social Media Marketing, Social Media for Business, Social Media Content, Digital Marketing 2020

9 Tips to Improve Your Company LinkedIn Page UPDATED January 2020

Posted by Dean Ravenola on Sat, Jan 11, 2020 @ 02:56 PM

LinkedIn is one of the most important social networks for businesses. Because it is a professional network, LinkedIn is a great way to target professionals and other businesses while promoting your company in a business-centric space. In order to yield results from LinkedIn, it’s important that you use best practices to make sure your company page is fully optimized. Here are some tips to improve your company’s LinkedIn page.

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Topics: Social Media Marketing, LinkedIn, Business Social Media

The Ultimate Guide for Growing Your Business Online

Posted by Dean Ravenola on Mon, Nov 25, 2019 @ 01:54 PM

Nowadays, there are a plethora of different ways to grow your business online. Some options, such as paid search or social media advertising, require an investment but produce faster results. Other strategies, such as search engine optimization, can be done for next to nothing but could take longer to show significant results. Although it may seem easier to focus on one marketing tactic at a time, the most effective campaigns actually utilize a combination of different marketing approaches at the same time. By using multiple digital marketing tactics in tandem, you can increase brand awareness, drive more traffic to your website, and convert more leads into sales all from the comfort of your home. Here are some of the best ways to grow your business online so you can figure out what combination is best for your company.

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Topics: Social Media Marketing, SEO, website redesign, Paid Search Marketing, SEM

3 Types of Digital Marketing to Generate More Leads [Infographic]

Posted by Dean Ravenola on Mon, Nov 11, 2019 @ 01:18 PM

Generating a healthy amount of leads can be a difficult task no matter what industry you work in. However, with the help of digital marketing, you can turn your website into a lead generation machine! Digital marketing takes advantage of online channels such as social media and search engines to drive more potential customers to your company website. Although there are a number of different effective marketing strategies, here are three of the best kinds of digital marketing for generating more leads...

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Topics: Social Media Marketing, SEO, Search Engine Optimization, digital marketing, Search Engine Marketing, SEO Basics, Paid Search, Digital Marketing Tips, Digital Marketing 2020, Paid Search Marketing

How to Generate More Leads Online

Posted by Dean Ravenola on Mon, Oct 28, 2019 @ 10:06 AM

No matter what size or what industry, every business needs to maintain a healthy sales funnel by gathering leads. Although many traditional companies may be accustomed to generating leads the old-fashioned way, there is a multitude of different ways to generate leads online. Here are some simple ways to increase the number of leads you are generating online.

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Topics: Lead Generation, Social Media Marketing, CT Web Design Company, online lead generation techniques, landing pages best practices, converts leads into customers, landing pages, Digital Marketing Agency, online leads, generate leads online

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