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Social media has been the forefront of digital marketing for some time now, continuously evolving to improve consumer experiences. And while there’s users who don’t necessarily log in with the intent to buy a product or service advertised on these various platforms, social media has become a more interactive way of creating that opportunity.

LinkedIn is one of the most important social networks for businesses. Because it is a professional network, LinkedIn is a great way to target professionals and other businesses while promoting your company in a business-centric space. In order to yield results from LinkedIn, it’s important that you use best practices to make sure your company page is fully optimized. Here are some tips to improve your company’s LinkedIn page.

Nowadays, there are a plethora of different ways to grow your business online. Some options, such as paid search or social media advertising, require an investment but produce faster results. Other strategies, such as search engine optimization, can be done for next to nothing but could take longer to show significant results. Although it may seem easier to focus on one marketing tactic at a time, the most effective campaigns actually utilize a combination of different marketing approaches at the same time. By using multiple digital marketing tactics in tandem, you can increase brand awareness, drive more traffic to your website, and convert more leads into sales all from the comfort of your home. Here are some of the best ways to grow your business online so you can figure out what combination is best for your company.

Generating a healthy amount of leads can be a difficult task no matter what industry you work in. However, with the help of digital marketing, you can turn your website into a lead generation machine! Digital marketing takes advantage of online channels such as social media and search engines to drive more potential customers to your company website. Although there are a number of different effective marketing strategies, here are three of the best kinds of digital marketing for generating more leads...

No matter what size or what industry, every business needs to maintain a healthy sales funnel by gathering leads. Although many traditional companies may be accustomed to generating leads the old-fashioned way, there is a multitude of different ways to generate leads online. Here are some simple ways to increase the number of leads you are generating online.

The most productive days you will ever have out of the office will be at digital marketing conferences. These events are great opportunities to learn new skills, gain more marketing knowhow, and make valuable connections. In the coming months, a plethora of digital marketing conferences are being held across the United States. With so many great digital marketing events to choose from, it can be difficult to narrow down which ones you should attend. Here are our top six digital marketing conferences to catch before the end of 2019.

Social Media is a rapidly evolving field that is constantly adapting to provide consumers with the best experience possible through new platforms, tools, and apps. As the industry continues to develop, new opportunities are appearing for savvy marketers who have been carefully watching trends. Paying attention to how social media changes is the best way to capitalize on these trends and increase your social media reach.

As technology becomes more advanced and AI rises in popularity, many businesses are looking for ways to automate various business processes. Social media is an essential part of a successful online marketing strategy, so, naturally, many businesses wonder if they can find a way to automate it. Is social media automation successful? Do the advantages outweigh the disadvantages? We’ve broken it down in the post below.

Live streaming is a newer feature on social media platforms such as Instagram and Facebook, and it’s exploding. Live streaming is a great way to showcase the more human side of your business, building trust in your brand and promoting relationships with your customers. If your business is considering using live streaming, there are countless benefits such as expanding your reach and providing an opportunity to create a new kind of content. If you’re looking for tips on live streaming on your business’s social media, check out the post below.

LinkedIn is a useful marketing tool, especially for B2B businesses. Because LinkedIn is a social media platform created exclusively for businesses and professional networking, it’s an ideal place to promote your business. You can use LinkedIn to attract new customers, generate leads, retain current customers, attract potential hires, and more. Because your company’s LinkedIn page has the potential to be so valuable for marketing purposes, it’s important to make the most of it. We’ve compiled the top 5 tips that can help.