Pay per click (PPC) advertising is a great way to drive traffic to your website. But in order to know if your PPC campaigns are actually profitable, you need to track your ROI.
Are you struggling to write attention-grabbing ad copy that resonates with your consumers? Maybe you think your copy might be too long, or that you are making too many grammatical errors. If you are struggling in any way with crafting ad copy, check out our ImageWorks How to Video on writing effective ad copy: